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17. DIGITAL MEDIA IN RETAIL NETWORK

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Entry Title Cineworld Network
Category Digital Network
Company Name
Client Company Name Cineworld
Year Entered 2011
What was the overall purpose of the network?
The network is designed to deliver against the following criteria: 1. Increase sales of retail products 2. Increase sales / usage of Cineworld added value services such as their Unlimited Card and iPhone app 3. Allow site specific promotions 4. Improve customer experience 5. Enable clear and concise display of film time information Previously, a single version monthly DVD was sent out to all of the cinemas, but clearly this could not include the full range of promotions as they would differ by location. Because all cinemas, regardless of size or location, received the same content, a range of services and site specific promotions such as Bollywood and Movies for Juniors were not communicated to customers. Promotions ran on different days, dependent on location, which meant that new versions of creative sequences were required. It was for the above reasons that an online digital screen network was commissioned, giving Cineworld the flexibility to deliver different promotions and price i....
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Entry Title McDonald’s Happy Meal - Interactive Digital Content
Category Digital Network
Company Name Marketing Store, The
Client Company Name McDonald's Restaurants
Year Entered 2011
What was the overall purpose of the network?
What was the overall purpose of the network? The ultimate aim was to further develop McDonald’s position as a family brand that puts experience at the heart of everything they do. Interactive digital floor media was identified as an innovative, flexible solution for McDonald’s key family restaurants, one that would enhance kids’ experience and enable further interaction with their favourite characters within the Happy Meal.
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Entry Title An Post - Digital Network
Category Digital Network
Company Name Mood
Client Company Name An Post
Year Entered 2011
What was the overall purpose of the network?
The targeted retail network of this initiative involved optimisation of in-store environments on a national scale for customers of a major commercial organisation providing a wide range of postal, communication, retail and financial services throughout Ireland. Through the design and development of robust and innovative in-store visual and audio solutions over a three-year deal, the brief was to revamp and modernise around 273 nationwide offices of one of Ireland’s largest national companies, to strengthen brand loyalty and drive sales by informing, engaging and entertaining customers about the full range of services available.
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