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IN. INNOVATION AWARD

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Entry Title Walkman Interactive Display
Category
Company Name Alrec UK Limited
Client Company Name Sony Europe
Year Entered 2011
Target Environment
Electrical retailers across EUrope including Sony Centres, Independents and multiples such as Saturn and Media World. Within the electrical retailers it is the MP3 category that Sony is specifically targeting.
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Materials
The carcass of the unit is produced from sheet steel. Acrylic panels are used for graphical areas: these are printed to duratrans and illuminated. Logos are screen printed directly to the steel.. The inner workings of the unit comprise: a touchscreen....
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Objectives
Sony wished to compete in the MP3 market and challenge other providers. The key USP is based around the Sony superior sound quality and therefore the execution is aimed at driving experience of the sound and of the products. Testing of the unit enabl....
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Entry Title Quaker Oatso Pots Clipstick
Category
Company Name Cognoscenti Designs On Display
Client Company Name Walkers Snacks Ltd
Year Entered 2011
Target Environment
Multiple Grocery Stores, Independent grocery outlets and retailers in travel locations targeting both the "Take Home" cereal bays and "food to go" impulse areas within these stores. The targeted stores included Tesco (Extra's. Express and Metro's), L....
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Materials
2mm white foamex sheet (15% recycled) 500 micron polypropalene. 4 colour print. The 2mm foamex was printed 4 colours with an oversize image of the actual product and repeated the length of the unit to give product visibility after the product had bee....
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Objectives
The concept helped the product gain listings at Tesco in which the Tesco "Extra" store format accounted for 40% of total Oatso pot sales. The clip strip positioned at "Front of Store" being the main driver. 4750 units were produced for Tesco stores a....
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Entry Title Modular POP System – Max Factor
Category
Company Name InContrast/STI Line
Client Company Name Proctor&Gamble
Year Entered 2011
Target Environment
The modular POP system is targeted for both Grocers and High Street in the UK and Ireland
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Materials
The design incorporates a variety of shelving and/or enhanced graphic panel options (see image 1) which are affixed onto a standard back and base. The back has multiple slot positions to secure various shelves/enhanced panel options. The modular POP ....
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Objectives
In a highly competitive market, Max Factor produces new POP each month for every retailer. In order to simplify the process and reduce costs the brief was to create a flexible temporary Point of Purchase unit for cosmetics which met the following obj....
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