Post Lockdown Shopping Special Webinar - The Recording


As retail starts to re-open, POPAI researchers have been visiting stores, looking at who is doing what and how, in terms of communicating and managing the shopper experience.

Based on our Storedits methodology, in this webinar POPAI shares with delegates examples of what’s working well in post-lockdown retail, auditing stores across all sectors in shopping centres, malls and retail parks, sharing useful executions of: 

We also worked once again with our crowd-sourcing partners Roamler, speaking directly with shoppers to understand their habits, values and opinions about the post-lockdown shopping experience, covering hot topics such as brand perception, loyalty & trust. ?