Spring Shopper Seminar May 2021 - The recording

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Catch up on the latest POPAI events by watching a recording of the event. 

Event: Spring Shopper Seminar by Webinar on 6th May 2021. 


Display Best Practice
In-Store Theatre

In-Store theatre is a hugely effective way for retailers and brands to stop the shopper in their tracks. Eye-catching, dramatic and disruptive, these displays are show-stoppers at their finest. But how can retailers and brands keep their in-store theatre the right side of entertaining, without going into over-the-top territory?

We’ll take a look at:

  • Decorative, signage & campaign displays
  • Three-dimensional theatre
  • Theatrical display in a wholesale environment
  • Interactive Displays
  • What gives in-store theatre the X-Factor

We’ll also take a closer look at some POPAI award-winning entries.

Features original POPAI research. 

Presented by Phil Day, Director at POPAI UK & Ireland

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 COVID-19 Shopper Habits Research Update

An update on the effects of COVID-19 on shopping habits, post retail reopening.

  • Shoppers' attitudes towards shopping during the pandemic
  • Changes to shoppers' in-store shopping behaviour
  • Effect on and reaction of ecommerce
  • Modified online shopping behaviour
  • COVID's effect on the high street

Features original POPAI research. 

Presented by Anthony Earl, Research Co-ordinator at POPAI UK & Ireland

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 The Future of

This presentation explores:

  • The Black Elephant of 2020
  • Hitting the reset button
  • Physical retail becoming the support system for digital and commerce
  • Smart cities and what they mean for retail
  • Planning for the future; Can retail be Pandemic and Lockdown proof?

Presented by Kate Ancketill, CEO at GDR Creative Intelligence

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 Adapting POS Campaigns in Response to COVID-19 Restrictions

This presentation explores:

  • Examine the results from the latest dunnhumby Consumer Pulse research
  • Explore how Covid-19 has impacted the snacking category
  • Discover how Sensations Crisps were still able to delight customers when a competition prize had to be changed because of lockdown

Presented by Mily Shepherd-Barron - Lead Media Planner, dunnhumby media and Holly Keevil - Shopper Activation Manager, PepsiCo

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Watch the recording: