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Catch up on the latest POPAI events by watching a recording of the event.
Event: Winter Shopper Seminar on 7th December 2021.
Reinventing Premium Beauty at Boots
- Creating the vision for the in-store customer experience for Premium Beauty
- Adapting to post-pandemic changes in shopping behaviours, and the development of the ‘Small Footprint’ beauty hall
- Delivering the concept into stores, including fixture development, POS and store design
Presented by:
Vanessa Wilson, In-Store Experience Manager at Boots UK
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Redesigning Produce Communication
- Driving quality perception of our produce range
- Using digitalised formats to effectively communicate prices (which frequently change)
- Giving customers a wow factor/ reason to visit as they enter the store
Presented by:
Alex Crowe, Head of ASDA Media Partnerships
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Global retail innovation: GDR’s view on the latest and greatest
Presented by:
Kate Ancketill, CEO at GDR Intelligence
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