The convenience grocery sector
is one which is growing right
across Europe. With more and
more shoppers doing top-up
shops to complement their main
supermarket or online shop, it is
clearly an area which provides
opportunities for retailers.
From window messaging to
in-store displays, convenience
retailers are faced with
challenges not seen in their
larger counterparts. Smaller
footprints and less space
for messaging and stock
don’t afford them the same
indulgences as a larger
supermarket, and require
creativity and ingenuity to
differentiate them from their
competitors. And with shoppers
making short but frequent visits,
the key is in inspiring loyalty
by making their shopping
experience one to remember.
shopping should be just
that – convenient.
To gain a greater understanding of the
convenience sector across Europe,
POPAI UK & Ireland worked with several
POPAI Chapters to carry out audits of
76 convenience stores. The 15-minute
Storedits involved 43 questions covering
topics such as window promotions, in-store
ambience and the types of displays and
promotions seen in-store.
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