This presentation looks at how Vodafone gets its customers to stay and engage in their retail offer for long, especially in today's time poor world.
An example execution is featured including the following steps:
- Attract
- Inform
- Engage
- Consult
The presentation ends with the top 5 tips for success.
Originally presented by Chris Gilroy, Principal Manager - Store Concept Evolution at Vodafone on Thursday 4th February at the POPAI Retail Marketing Conference in London
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