Shifting preconceptions: Communicating brands in unexpected ways
- Brands are bending the rules to jolt customers into reassessing their offerings
- Mastering the double-take
- A new wave of communication that is shaking up the retail world
- Examples include unusual store fittings to controversial partnerships
Originally presented by Martin Reid, Innovation Researcher at GDR Creative Intelligence at the POPAI Shopper Seminar on the 30th June in London.
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