Originally presented by Craig Donovan (Senior Manager Vendor Relations, Western Union) and Peter Ward (Director, Shoppar) at the POPAI Retail Marketing Conference on 2nd February 2017.
Live analytics - empowering marketing campaigns and improving the customer experience:
- Driving innovation - Western Union’s move to digital POS in-store and its impact in America and Europe
- Measuring the impact of Western Union’s POS marketing campaigns using real time facial and behavioural analytics
- What can the data deliver and how can it be integrated into a large business so it can be effectively used?
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