Originally presented by Paddy Carmody, Marketing Manager at Beiersdorf at the Irish Shopper Seminar on the 3rd November 2016 in Dublin.
Think Global, Act Local:
- Implementing a successful localisation strategy
- Benefits of acting local
- Case study of Nivea campaign and football sponsorship in Ireland
Sorry, this document is only available to members. If you are already a member, login here.
Contact us for details on membership and becoming a member.