A presentation looking at the findings of a research project carried out by POPAI for Unilever looking at the effect of light, sound and movement on the effectiveness of an in-store display for TRESemmé.
The presentation covers:
- Project objectives
- Project team
- The display
- Methodology
- Trial results
- Key learnings
- Next steps
Originally presented by Martin Kingdon, Director General, POPAI UK & Ireland at the POPAI Shopper Seminar on April 27th 2017.
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