Author: POPAI UK & Ireland
Document Type: Insights Report
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Publication Date: 24 March 2017
The rise of the discounters is
continuing. Initially becoming
increasingly popular during times of financial struggle, they have now
well and truly hit the mainstream.
Overall, the discount sector grew a
staggering 48% in the five years to
2015 and its growth continues, with
44% of UK shoppers shopping with a
discounter in the last month.
Price-sensitivity is expected to linger,
with uncertain market forces which
could well benefit the discounters.
Our shopper investigation saw 100
shoppers visit a number of discount stores
including Aldi, Lidl, Home Bargains, B&M,
Poundland, Poundworld and Poundstretcher.
First, we asked them about their shopping
habits, followed by their in-store experience,
including promotional displays and messaging.
This report originally appeared in In-store Insights Issue 29.
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