The days of ‘you can have any colour as long as it’s black’ are well and truly over. Today’s automotive shoppers have a vast array of options, from how to carry out their research to where to make their purchase.
Dealerships and showrooms are still an integral part of the process, but retailers must consider the best ways to appeal to different types of shopper.
Here, we offer some suggestions for profiling shoppers, understanding more about their habits and preferences and how brands can use this information to create more effective dealership environments.
This report originally appeared in In-store Insights Issue 28.
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