Digital Shopper Workshop - Measurement (Vodafone)

Author: Vodafone

Document Type: Presentation

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Publication Date: 28 June 2017

 

Measuring in-store comms effectiveness 

A look at in-store engagement tools to demonstrate new Vodafone TV and Broadband service in Vodafone retail stores.

Presentation was originally given in the Measurement session at the POPAI Digital Shopper Workshop on the 29th June 2017 by Chris Gilroy, Retail Marketing Specialist (formerly at Vodafone).

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