Is your customer journey flat?
Defining how and where to focus investment in both physical and digital channels
Worldpay & FITCH share results from recent research:
- What's peak-end rule?
- The peak of experience
- The end of the experience
- Key take-outs
Originally presented by Alasdair Lennox, Executive Creative Director FITCH, EMEA at the POPAI Shopper Seminar on the 30th June 2016 in London.
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