Author: Beiersdorf
Document Type: Presentation
File Size:
Publication Date: 2 February 2017
Originally presented by Lisa Hill, UK POS and Shopper Activation Manager, Beiersdorf at the POPAI Retail Marketing Conference on 2nd February 2017.
The skincare category - an insider's view:
- Understanding the diverse shopper
- Adapting to and embracing retailer strategies
- Best practice in the category
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