Author: Offbeat Donut Co
Document Type: Presentation
File Size:
Publication Date: 2 February 2017
Originally presented by Brian O'Casey, Founder of Offbeat Donut Company at the POPAI Retail Marketing Conference on 2nd February 2017.
Developing and launching a new branded food and beverage retail concept - an update:
- Creating the concept - What? Why? Who? How?
- Communicating to consumers
- Our journey so far and key learnings
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