A presentation about the Bodyform On-Pack promotion that won a POPAI Award in 2016 in the Temporary Grocery,
Convenience & G.M category.
The presentation covers:
- The challenge for Bodyform
- The brief
- The solution - integrated through the line
- Client and trade response
- The results
Originally presented by Jess Harper, Account Director at Blue Chip Marketing at the Shopper Seminar on the 22nd September 2016 in Manchester.
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