This presentation looks at M&S' Sponsorship of the World's Biggest coffee morning.
It covers:
- A different approach to commonplace marketing through a meaningful and commercial collaboration
- Multi-channel activation engaging customers before, during and after the World’s Biggest Coffee Morning
- Growth of partnership since 2010, raising more than £12m for Macmillan
Originally presented by Siobhan Clarke, Senior Partnership Manager, Macmillan Cancer Support & Josh Clark-Ward, Assistant Brand Manager, M&S on 8th February 2018
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