Author: POPAI UK & Ireland
Document Type: Insights Report
File Size:
Publication Date: 16 March 2018
Christmas: the most important
time on the retail calendar. But
with decorations, displays, extra
products and extended ranges all
fighting for coveted store space,
how do smaller format stores get
the right balance?
With challenges
from online competitors rife, these
retailers must draw in the highstreet-wary shopper, radiating
Christmas spirit but avoiding the
Christmas clutter. The stores may
be small but the undertaking is
not.
So when it comes to the
festive season, is it really the case
that good things come in small
packages... or are shoppers left
saying “bah humbug”?
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