Author: POPAI UK & Ireland
Document Type: Insights Report
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Publication Date: 12 December 2017
Busy lives and time pressures mean
it can be difficult to spend hours in
the kitchen preparing three meals
a day. The rise of fast food
outlets and coffee shops shows
that we are continuing to turn to
them for our caffeine fix, snack
on the go or simply to save time
cooking. But in this age of healthy
eating, what does fast food mean?
And what is the role of coffee
shops beyond serving up coffee?
Our shopper investigation finds out
which outlets are tingling shoppers’
tastebuds, and which need a little
more oomph in their offering.
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