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STOREDITS: CHILLED & FROZEN BY POPAI UK & IRELAND

For many people, grocery shopping is a regular activity, whether this is a big weekly shop or popping into the supermarket for a few items here and there. So the chilled and frozen areas are a familiar sight to shoppers, with most grocery stores following a very similar layout.

With steadily rising sales in these categories, retailers must rise to the display challenges the products present and find new ways to attract and disrupt shoppers. But when it comes to chilled and frozen, are these retailers cool and collected, or leaving shoppers cold? We investigate. 

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Published: 11 Dec 2017

Sector: Grocery