For many people, grocery
shopping is a regular activity,
whether this is a big weekly shop
or popping into the supermarket
for a few items here and there. So
the chilled and frozen areas are
a familiar sight to shoppers, with
most grocery stores following a
very similar layout.
rising sales in these categories,
retailers must rise to the display
challenges the products present
and find new ways to attract
and disrupt shoppers. But when it
comes to chilled and frozen, are
these retailers cool and collected,
or leaving shoppers cold? We
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