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GLOBAL RETAIL TRENDS - BRAND BODY LANGUAGE BY GDR CREATIVE INTELLIGENCE

 This presentation covers case studies that reconsider the un-tapped potential of a brand's physical assets, in order to: 

  • Create new brand moments
  • Subtly interrupt the shopper journey
  • Articulate the brand promise in a more tangible way (seeing is believing) 

Presented by Sophie Corcut, Senior Consultant at GDR Creative Intelligence on 21st September at the POPAI Shopper Seminar in Manchester.

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Published: 22 Sep 2017