This presentation covers case studies that reconsider the un-tapped potential of a brand's physical assets, in order to:
- Create new brand moments
- Subtly interrupt the shopper journey
- Articulate the brand promise in a more tangible way (seeing is believing)
Presented by Sophie Corcut, Senior Consultant at GDR Creative Intelligence on 21st September at the POPAI Shopper Seminar in Manchester.
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