Every year starts with good intentions – a fresh manifesto to create a new you with the invariable health kick. So, how’s it going? In truth, we all know that life and, more specifically, the day job will often have to take priority. It’s why we’d like you to think of this issue of In-Store Insights as a bit of a ‘health’ special, designed to give you a helping hand in your quest to get your retail campaigns in the best possible physical condition.
We start with an evaluation of shopper typologies within DIY retail, helping those who work in and with categories in the sector to review if their understanding of the shopper in is good health (see page 19).
Next up, we check up on shopper attitudes to retail activity during the 2015 festive period – identifying possible ailments that may need addressing before planning starts for what’s in store come Christmas (page 11).
We also have our regular injection of the latest trends taking the world by storm, from our friends at GDR Creative Intelligence (page 25), including an imaginative Japanese point- of-purchase campaign from Dentapple.
There is also a review of the fast-growing healthy snacks category in our latest Sector Report (page 5), along with a large dose of other reports, updates and comment that we hope will peak your interest.
As ever, we aim to bring you fundamental and practical insights and research from POPAI and a wealth of other industry sources, as well as sharing recommended best practice and industry case studies to help improve knowledge and skills, inform discussions, presentations and projects, and underpin our relentless pursuit of point-of-purchase excellence.
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