Author: Dairy Crest
Document Type: Presentation
File Size:
Publication Date: 7 December 2017
This presentation looks at how to drive growth in dairy. It covers:
- Shopper marketing in a commoditised, chilled category – challenges & opportunities
- Why we need to take a ‘solution’ mind-set
- How we can collaborate better to unlock growth
Originally presented by Amy Fisher, Shopper Marketing Controller at Dairy Crest at the POPAI Shopper Seminar on 7th December 2017.
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