This is a presentation of GDR Creative Intelligence's Global Trends report Unfinished Stories.
It looks at how to make an emotional connection with customers through storytelling including:
- Merging approaches to storytelling
- Innovative examples from brands and retailers from around the world
It was originally presented by Alex Sbardella, SVP Global Innovation at GDR Creative Intelligence at the POPAI Shopper Seminar on the 7th December 2017.
Download the Unfinished Stories report which appeared in In-store Insights Issue 32 here.
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