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GLOBAL TRENDS: BRAND BODY LANGUAGE BY GDR CREATIVE INTELLIGENCE

Brands have always explored novel and unusual ways to communicate their values or message at key touchpoints.

Often the desire to be impactful or different at a moment of truth is interpreted as being obviously discontinuous or breaking category norms. How can you engage with the shoppers if you’re not noticed? You won’t arrest them if you’re being generic, goes the argument.

However, there is a case for a more subtle approach, which implies a message rather than broadcasts it. 

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Published: 9 Oct 2017