Author: POPAI UK & Ireland
Document Type: Insights Report
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Publication Date: 7 December 2017
With an increasingly challenging landscape and fierce competition, brands and retailers in the consumer electronics sector need to be ever more innovative, creative, and disruptive.
We analysed the 15 award-winning entries in the Consumer Electronics category in the POPAI Awards from the last five years to identify the common themes and practices which not only impressed the judges but also produced highly successful display programmes.
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