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CAMPAIGN REPORT: BRAND EQUITY IN-STORE BY POPAI UK & IRELAND

Billions of pounds are spent every year on above-the-line advertising campaigns on TV, print and radio. But unless this is effectively translated into the in-store environment, brands are running the risk of simply wasting their money.

Here, we look at the importance of brand equity, synergising above-the-line advertising with in-store activity to strengthen shopper awareness and drive sales. 

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Published: 9 Oct 2017