Published by POPAI and in conjunciton with Storecheck Marketing Ltd, this latest market intelligence report, published in January 2008, seeks to understand the imperatives of the Buyer, the Sales Manager and the Store Manager who together determine how well a product is presented to the shopper.
It also identifies actions for the tangible benefit and profitability of all partners in the chain.
Keyword Search: Compliance, Profit, Store Managers, Buyers, Sales Managers.
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