Screens - Ensuring that they are totally appropriate for the
requirement they should fulfil considering aspects such as the type and size of
screen, whether they should be interactive or dumb, the location, zoning
specifics in-store, the height at which they are placed, and brightness.
Media Players - Advising on systems, publishing software,
integrators and support services.
Content Strategy - Determining objectives and elements such
as the zoning of content in- store, scheduling of content by day-parting,
regionalisation or tiering, and integration into other communications channels.
Content Tactics - Advising on the length of loops and clips,
the use of sound, whether single or multiple messages are used, and
incorporating an impactful call to action.
Content Delivery - Providing guidelines for content
templates and working with staff to advise or train on appropriate technology.