EXPERT INSIGHTS TO TRANSFORM YOUR PERFORMANCE

We research and evaluate shopper behaviour and response, display performance, layout effectiveness, planogramming, and all aspects of retail marketing performance providing consultancy services to the industry, as well as trends internationally. Our tailored research services give you authoritative and independent feedback on the current status and future trends across the industry. These high-quality, validated insights address specific questions for every sector, category & brand, helping you to develop more effective, targeted campaigns. We work with organisations and individuals looking for expert insight into business issues, typically brands, retailers, agencies and display companies.

SHOPPER BEHAVIOUR & RESPONSE RESEARCH

A clear understanding of today’s connected shopper can help you target your brand activity, using your resources to best effect and helping you stay within budget.  We carry out detailed analysis of shopper behaviour using fixed video or vision-tracking technology along with the latest neuroscience technology. We conduct intercept and online interviews to develop deep insights into this critical area. We can tell you how your shoppers behave and what they think, and how to turn this to commercial advantage for your brand.

IN-PRACTICE DISPLAY EFFECTIVENESS & DISPLAY PORTFOLIO CONSULTANCY

Huge investment goes into displays in retail and leisure. Get it right and you’re effortlessly attracting shoppers and driving sales. Get it wrong, and it’s money down the drain. Our experts can analyse your current displays and recommend changes to improve shopper engagement, increasing sales and return on investment. We take a holistic view of your displays, evaluating shape, size, location, colour, font and messaging, alongside a host of other criteria, to give your brand maximum impact in-store

IN-STORE AUDITS

Sometimes you need an immediate insight into what’s happening in the market. Our Shopper Snapshot service delivers fast results, giving you photos and intelligence straight from the shop floor.  If you need a more in-depth analysis, we can conduct bespoke audits of client brands and the competition, providing you with detailed reports.

DIGITAL SIGNAGE CONSULTANCY

Our end-to-end consulting offer covers all aspects of screens in retail, including networked and stand-alone displays.  We’re experts in technology and infrastructure, content strategy and tactical delivery, training and client support, taking you from initial feasibility to successful roll-out.

RETAIL CONSULTANCY & MARKET REPORTS

POPAI has unparalleled knowledge of the industry and markets around the world. We offer a comprehensive insight into market sectors, brand and retail trends, and implementation guidelines and display strategy, to keep your organisation competing at a global level.