POPAI
is committed to industry-wide action on sustainability, with a strong portfolio
of tools, products and resources to boost our members’ environmental
credentials. We can offer research services with a focus on sustainability for your business. Our services include:
Expert Insights To Transform Your Performance
We research and evaluate shopper behaviour and response,
display performance, layout effectiveness, planogramming, and all aspects of
retail marketing performance providing consultancy services to the industry, as
well as trends internationally.
Our tailored research services give you authoritative and
independent feedback on the current status and future trends across the
industry. These high-quality, validated insights address specific questions for
every sector, category & brand, helping you to develop more effective,
targeted campaigns.
We work with organisations and individuals looking for
expert insight into business issues, typically brands, retailers, agencies and
display companies.
Shopper Behaviour & Response Research
A clear understanding of today’s connected shopper can help
you target your brand activity, using your resources to best effect and helping
you stay within budget.
We carry out detailed analysis of shopper behaviour using
fixed video or vision-tracking technology along with the latest neuroscience
technology.
We conduct intercept and online interviews to develop deep
insights into this critical area.
We can tell you how your shoppers behave and what they
think, and how to turn this to commercial advantage for your brand.
In-practice Display Effectiveness & Display Portfolio
Consultancy
Huge investment goes into displays in retail and leisure.
Get it right and you’re effortlessly attracting shoppers and driving sales. Get
it wrong, and it’s money down the drain.
Our experts can analyse your current displays and recommend
changes to improve shopper engagement, increasing sales and return on
investment.
We take a holistic view of your displays,
evaluating shape, size, location, colour, font and messaging, alongside a host
of other criteria, to give your brand maximum impact in-store
In-store Audits
Sometimes you need an immediate insight into what’s
happening in the market.
Our Shopper Snapshot service
delivers fast results, giving you photos and intelligence straight from the
shop floor.
If you need a more in-depth analysis, we can conduct bespoke
audits of client brands and the competition, providing you with detailed
reports.
Digital Signage Consultancy
Our end-to-end consulting offer covers all aspects of
screens in retail, including networked and stand-alone displays.
We’re experts in technology and infrastructure, content
strategy and tactical delivery, training and client support, taking you from
initial feasibility to successful roll-out.
Retail Consultancy & Market Reports
POPAI has unparalleled knowledge of the industry and markets
around the world.
We offer a comprehensive insight into market sectors, brand
and retail trends, and implementation guidelines and display strategy, to keep
your organisation competing at a global level.
For more information,
please contact sustainability@popai.co.uk or phone us on: 01455 613651