Global brands and retailers produce thousands of tonnes of display campaigns each year. But what happens once an in-store campaign has finished? And what happens at end of life?
POPAI and SteveLister.com are collaborating on the second phase of this ground-breaking project to determine the current realities and challenges of end of life for permanent display and fixtures in UK and Ireland.
Using a combination of desk research, senior level interviews and store level investigation, we will establish the industry benchmark and provide recommendations for the industry to improve its performance.
With thanks to our Sponsors: