The judging of the POPAI Awards is rigorous, tough but fair.
The Awards are judged according to POPAI's set criteria by a panel of esteemed retail and brand professionals.
This video shows the Judging Day that took place in June 2015 following the initial online judging. The panel gather for a day of full and frank discussion before the final selections are made.
This video enables you to be a fly on the wall as the judges make the tough calls.