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Gold Sponsor Q&A - Display

 

 

Describe your business in less than 15 words: Delivering POS creative services, robust design and manufacture to maximise sales and brand equity in-store.

What would you say to someone who was thinking about entering? POPAI has fantastic insight into modern retail and external influences upon it. This allows suppliers and brands to access the latest in store research and shopper marketing, with a specific focus on Point of Sale Materials. POPAI offers a unique perspective to retail, dedicated to the point of sale space – a POPAI nomination and potential award is easily the most prestigious in the POS space. 

If you had to sum up the POPAI awards in 3 words, what would they be? Showcase, Celebration, Networking.

What does it mean to you to sponsor the POPAI Awards? We are delighted to be a gold sponsor of POPAI. We recognise the key role POPAI plays within the research of POS in retail. It offers a fantastic opportunity to sing praise for the extensive work and research that goes into making show-stopping POS that delivers benefit to both sales and brand recognition. 

What do you think makes a great retail experience? As a consumer, a great shopping experience allows me to shop with ease and in a cost effective way – even more important, in the current climate! It introduces me to new brands and products with good value offers and eye catching creative key visuals, messaging and design – I’m usually shopping with a list and on autopilot in store, so if it doesn’t make me stop to look, or encourage me to buy, I’ll miss it. 

How do you innovate in your business? Display UK is always looking to innovate in not only how we work with brands and retailers, but how we creatively propose solutions, that meet practical expectations for brands, in store merchandisers, copackers and stores alike. Our teams are focused on how we continue to drive service, as well as how we can ensure we produce robust and unique displays, in the most efficient ways. We are undergoing consistent investment across sites in the UK and Ireland, ensuring we are well equipped to practically deliver displays; simple or complex, at any volume. 

How important do you think it is for our industry to continually look to the future? In keeping with the times, an area of key concern is how we operate sustainably, without forfeiting quality or efficiency – particularly as raw material prices continue to increase. Thankfully, in spite of this, prefilled displays continue to offer an efficient way of delivering product volume to stores for brands and retailers. As many know, this mass sustainability drive is increasing the use of fibre based material globally , so we are lucky to work for a business that can offer our customers stability, through this period.

Recognising the challenges brands face in the market is of key important to ensuring the industry meets expectations and continues to offer value. We need to view the market in the eyes of a brand, retailer and consumer and in turn, provide the opportunity to showcase new products, new offers and new areas of focus. The new legislation regarding HFSS offers vital opportunities to do just that, across sectors – with the potential to offer different products and brands the chance to utilise space in store. 

What role does in-store digital have in the retail experience? In-store digital will continue to play a role in how consumers shop! With particular focus on making the experience accessible and easy, as well as allowing brands the opportunity to extend their journey with the consumer from store to home. There are some exciting tools coming to the forefront, measuring the success of POS campaigns and shopper interactivity with live data – this technology will continue to hone the effectiveness and success of activity in store. In addition, it supports the brand and creative/structural designers to work together in a closer way, ensuring the activation fulfils the brief, within the guidelines and still meets brand expectations when it arrives in store– which unfortunately is not always the case.