POPAI Awards 2016 - Winners

The winners of the POPAI Awards 2016 were announced at the Lancaster London Hotel on the 4th October 2016.

The POPAI Awards celebrate creativity, innovation and best practice in retail marketing and this year marks their 10th anniversary.

The winners are: 

Automotive & Leisure: TomTom Runner 2 and Spark by HRG UK for TomTom International BV  

Sports, Toys & Fashion: Hasbro EMEA POE Program by Display Plan for Hasbro  

Grocery, Convenience & G.M. - Permanent Display: Marmite Gravity Feed by InContrast for Unilever UK  

Grocery, Convenience & G.M. - Temporary Display: Bodyform Pink Ticket On-pack by Blue Chip Marketing for SCA Hygiene Products UK  

Alcoholic & Soft Drinks: Display Buddy by The Maxim Design Group for BP Oil Retail Operations  

Confectionery - Temporary Display: Kinder Halloween 360 Wow Display by InContrast for Ferrero UK  

Home & Garden: Outdoor POS for Wyevale by Four Graphics for Wyevale Garden Centres  

Consumer Electronics: Intel 2-in-1 Risers by arken P-O-P for Intel Corporation (UK)  

Cosmetics, Beauty, Hair & Fragrance - Permanent Display: Freedom Cosmetic POD in Superdrug by arken P-O-P for Medichem  

Cosmetics, Beauty, Hair & Fragrance - Temporary Display: Nivea Sun Campervan by Superior Creative Services for Beiersdorf

Pharmacy: Q10 Pearls Mother’s Day Arch by InContrast for Beiersdorf UK

Retail Services & Stationery: Game of Thrones Dragon Head by Once Upon a Time for Warner Bros.  

Short Run – Permanent Display: Oral-B Power Fixture ASDA Communisis/Impact Retail for Procter and Gamble  

Short Run, FMCG - Temporary Display: Ribenary WOW Dumpbin by Smurfit Kappa Display (Ireland) for Lucozade Ribena Suntory Ireland  

Short Run, Non-FMCG - Temporary Display: Hair and Beauty Experiential Unit by Impact Creative Partnership for Unilever  

Flagship & Store: Mamas & Papas by Dalziel & Pow for Mamas & Papas  

Shop in Shop: SKY - The Engage by Alrec UK for Sky  

Campaign: Lego Dimensions - Launch Campaign by Once Upon a Time for Warner Bros.

Installation: Sky Q Experiential Campaign by Onedotzero for Sky  

Innovation: Benefit Cosmetics Twitter Vending Machine by SMP Group / Breed / CreateLondon for Benefit Cosmetics  

Sustainability: Walkers Slim Line Unit by Display Plan for PepsiCo International UK and Ireland  

Display of the Year – Temporary: Nivea Sun Campervan bySuperior Creative Services for Beiersdorf  

Judges comment: A strong approach to creativity has resulted in a truly eye-catching front- of-store piece that delivered excellent levels of shopper engagement and sales uplift. The way the display incorporated key campaign messages was particularly impressive. All in all, a stand-out winner.  

Display of the Year – Permanent: Hasbro EMEA POE Program by Display Plan for Hasbro

Judges comment: This display stood out as the clear winner. In an environment where competition for attention is fierce, the agency created a strong in- store presence for Hasbro that delivered real depth and featured the interesting application of cutting- edge manufacturing technology.


More information

Download the Awards Book

Explore all the 191 Award entries in the POPAI Awards Gallery.

See photos from the night here.

Watch the highlights video here.

Order 'Special 10 Year Anniversary Edition' duplicate trophies here.

Register your interest for the POPAI Awards 2017