The winners of the POPAI Awards 2016 were announced at the Lancaster London Hotel on the 4th October 2016.
The POPAI Awards celebrate creativity, innovation and best practice in retail marketing and this year marks their 10th anniversary.
The winners are:
& Leisure: TomTom Runner 2 and Spark by HRG UK
for TomTom International BV
Toys & Fashion: Hasbro EMEA POE Program by Display
Plan for Hasbro
Convenience & G.M. - Permanent Display: Marmite
Gravity Feed by InContrast for Unilever UK
Convenience & G.M. - Temporary Display: Bodyform
Pink Ticket On-pack by Blue Chip Marketing for SCA Hygiene Products UK
& Soft Drinks: Display Buddy by The Maxim
Design Group for BP Oil Retail Operations
- Temporary Display: Kinder Halloween 360 Wow
Display by InContrast for Ferrero UK
& Garden: Outdoor POS for Wyevale by Four
Graphics for Wyevale Garden Centres
Electronics: Intel 2-in-1 Risers by arken P-O-P for
Intel Corporation (UK)
Beauty, Hair & Fragrance - Permanent Display: Freedom
Cosmetic POD in Superdrug by arken P-O-P for Medichem
Cosmetics, Beauty, Hair & Fragrance - Temporary Display: Nivea Sun Campervan by Superior Creative Services for Beiersdorf
Pharmacy: Q10 Pearls Mother’s Day Arch
by InContrast for Beiersdorf UK
Services & Stationery: Game of Thrones Dragon
Head by Once Upon a Time for Warner Bros.
Run – Permanent Display: Oral-B Power Fixture ASDA Communisis/Impact
Retail for Procter and Gamble
Run, FMCG - Temporary Display: Ribenary WOW Dumpbin
by Smurfit Kappa Display (Ireland) for Lucozade Ribena Suntory Ireland
Run, Non-FMCG - Temporary Display: Hair and Beauty
Experiential Unit by Impact Creative Partnership for Unilever
& Store: Mamas & Papas by Dalziel & Pow
for Mamas & Papas
in Shop: SKY - The Engage by Alrec UK for Sky
Campaign: Lego Dimensions - Launch Campaign by Once Upon a Time for Warner
Installation: Sky Q Experiential Campaign by Onedotzero for Sky
Innovation: Benefit Cosmetics Twitter Vending Machine by SMP Group / Breed / CreateLondon
for Benefit Cosmetics
Sustainability: Walkers Slim Line Unit by Display Plan for PepsiCo International
UK and Ireland
of the Year – Temporary: Nivea Sun Campervan bySuperior Creative Services for Beiersdorf
Judges comment: A strong approach to creativity has resulted in a truly eye-catching
front- of-store piece that delivered excellent levels of shopper engagement and
sales uplift. The way the display incorporated key campaign messages was
particularly impressive. All in all, a stand-out winner.
of the Year – Permanent: Hasbro EMEA POE Program by Display Plan for Hasbro
Judges comment: This display stood out as the clear winner. In an environment where
competition for attention is fierce, the agency created a strong in- store
presence for Hasbro that delivered real depth and featured the interesting
application of cutting- edge manufacturing technology.
Download the Awards Book
Explore all the 191 Award entries in the POPAI Awards Gallery.
See photos from the night here.
Watch the highlights video here.
Order 'Special 10 Year Anniversary Edition' duplicate trophies here.
Register your interest for the POPAI Awards 2017.