SDA 2020 Special DVD Category

NEW Special Category for 2020 

Category: Re-imagining the DVD aisle

This category has been introduced into the Student Design Awards by BASE (British Association for Screen Entertainment). 

Behind this challenge is a group of world-known brands that form the BASE group, including: Universal, Sony Pictures, The Walt Disney Company, WarnerBros, Spirit Entertainment, BBC Studios, EXPD8, 20th Century Fox, Elevation Sales, Lionsgate & StudioCanal.


What’s the background 

What’s the challenge?

Our products have not benefitted from the same levels of investment as other product categories over the past few years (at the same time as online sales have grown) – our racking looks tired and is often hard to find.

The challenge is:

What’s the brief

We are looking for amazing design concepts submitted alongside a short case study for one of the following: 

Your brief

Design a ‘wow’ in-store display/ entertainment area for DVDs and Blu-rays Key considerations:

What your entry needs to include:

How your entry will be judged:

Your entry is required to be submitted as per the POPAI Student Design Awards - entry deadline 27th March 2020. 
Shortlisted entrants will be required to attend a 'Dragon's Den' style judging day on 28th April where you will be asked to present your ideas. 

The prize:

The winner of this category will be awarded a screening at London's NBC Universal private cinema with up to 20 friends and pre-screen drinks.


The winner of this category could also go on to win the Student Design Awards overall and be awarded £1000.


If you have any questions regarding the Student Design Awards please contact the POPAI office on 01455 613651.