The annual POPAI Student Design Award recognises the very best in up-and-coming P-O-P creative talent in the UK & Ireland. And it’s a great opportunity to take your first step to a career in the industry. The winner will be invited to the prestigious POPAI Awards - a champagne, black-tie dinner at a top hotel in London. It’s a great way to have your portfolio put in front of potential employers.


The winner will pick up a cheque for £1,000 and be invited to pick up their award at the POPAI Awards 2017.  

Previous award winners have gone on to work for major players in our industry, as well as some of the biggest brands on the high street. There's no doubt that it's a great addition to your CV. 

The NJM Trophy is named in memory of the late Nigel Johnston-Maude, former POPAI Vice Chairman, who was deeply committed to the development of our industry.

Winning the Trophy is seen as a symbol of true creative potential and will mark you out as a star of the future.

Sponsored by HSBC 


You'll be asked to submit visuals for an eye-catching display that will attract the shopper to make an impulse purchase for a product of your choice.

It must have a footprint no bigger than 1.5m x 1.5m. When uploading your images please make sure they are in a jpeg format.

You’ll also need to answer questions about the strategy and thinking behind your entry. A shortlist of entrants will be invited to the final round of judging where you'll present your design to a small panel of industry professionals at Retail Design Expo in London. The winning entry will be selected from this shortlist.  

We have a winner!!!

2017 Gold award winner is Liam Newbon from Derby University with his design Desperados Saloon POS.  

Well done to all our Top 5!

Student Design Award

2016 has been a stand out year for the POPAI Student Design Award. 

The quality of the entries has been outstanding for 2016, making it a tough decision for the judges to decide on a final winner.

The Dragon's Den style panel session, which was introduced in 2015, has again expanded for 2017.  This will be held at Retail Design Expo at Olympia in May.  As well as the panel of judges, you will have the chance to pitch in front of a live audience of industry professionals.  

Previous Top 5 designs

Alice Power - 2016 Gold Award

Charlotte Woodward - 2016 Silver Award

James Bucklow - 2016 Bronze Award

Kate Fenton - 2015 Gold Award


Winner's Top Tips

Read comments from previous winners and finalists of the Student Design Award who will give you the lowdown on the competition, and offer advice on how to create an eye-catching entry, with some great do's and don'ts...

Read more

Enter The Awards

Start your entry HERE

Remember, if you are shortlisted, you'll be asked to present your design to our panel in London at Retail Design Expo, where many brands, retailers and design agencies will be present - this could be a fantastic experience and something to add to your CV!

Download entry brochure (2017)