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3. ALCOHOLIC AND SOFT DRINKS

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Entry Title Martini® ‘Perfect Drink Solution’ Inline Plinth
Category 3. Alcoholic & Soft Drinks
Company Name
Client Company Name Bacardi Brown-Forman
Year Entered 2012
Target Environment
RETAILER ACCOUNT: The P-O-P advertising campaign ran within grocery retailer Sainsbury’s, across 195 of its nationwide stores. The Martini® promotion followed the success of a previous inline plinth campaign for Bacardi’s four main brands – Bacardi S....
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Materials
CONSTRUCTION: The finished 1-metre bay inline plinth was manufactured using 2mm HIPS, with the front facing edge and leaflet holder produced from 3mm Foamex that was moulded to the desired height and shape. Digitally printed vinyl was then applied to....
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Objectives
MARKETING OBJECTIVES: Martini® had developed a reputation for marketing its products aggressively, with memorable TV advertising and sponsorship during the 1980s and early 1990s. In recent years, however, it has struggled to move beyond the loyalists....
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Entry Title Ribena Tractor Quarter Pallet
Category 3. Alcoholic & Soft Drinks
Company Name Hey Human
Client Company Name GlaxoSmithKline
Year Entered 2012
Target Environment
Morrisons and Asda supermarket chains in the UK to support a TTL marketing spend on TV, on-pack promotional activity and price discounting on Ribena 1 litre squash. The display secured front of store and Gondola End locations in store.
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Materials
Combining creative use of die-cuts on templated pallets, an engaging design and clever positioning of creative, we achieved a bespoke Ribena tractor pallet design which engaged the consumer in looking very different to standard pallets. Also as the p....
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Objectives
The brief • Increase standout of Ribena branded POS in premium locations at the time of TTL marketing spend on TV, on-pack promotional activity and price discounting. • To bring to life the ATL Ribena tractor asset from the TV advert in the in-store ....
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Entry Title Wine Product Presenters
Category 3. Alcoholic & Soft Drinks
Company Name HL Display (UK) Ltd
Client Company Name Tesco Stores Limited
Year Entered 2012
Target Environment
The display was designed specifically to ease the merchandising and display of wine in a busy food retail environment.
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Materials
The front risers are injection moulded ABS. Some have vinyl graphics added. The channels comprise:-steel sides, stamped to size and shape, then powder coated-polypropylene is injection moulded to produce the end piecesThe left and right hand steel si....
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Objectives
Product Presenters were developed in close association with Tesco by Big Skies and HL Display UK who both have long associations with the retailer. The Tesco Replenishment Solutions Team championed the idea and challenged the designers with various p....
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Entry Title Britvic Soft Drinks - Patch Campaign
Category 3. Alcoholic & Soft Drinks
Company Name OLIVER Agency
Client Company Name Britvic Soft Drinks
Year Entered 2012
Target Environment
A full through the line portfolio marketing program operating across Grocery, Impulse Foodservice channels That enables Britvic Soft Drinks to preserve & enhance it's volume base through competitors 2012 Olympic threat, delivering the Destination 201....
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Materials
Consisting of 3 key pieces Double height Pallet wrap – 220mic pvc - large format digital print Gazebo displays – e/b flute corrugated board and 2000mic display board - screen print Pop up standees - e–flute 190c / 180wtt - screen print
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Objectives
Objective: To design a suite of interchangeable PoS that could be adapted to the relevant route to market. To gain market share whilst competitors focused on Olympic campaigns. Using these 3 core items – pop up standees, pallet wraps and gazebo displ....
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Entry Title Smirnoff Flavours
Category 3. Alcoholic & Soft Drinks
Company Name Print and Display T/A P+D
Client Company Name Williams Lea
Year Entered 2012
Target Environment
The unit was placed in multiples and local off licences nationwide.
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Materials
Hexacomb Board 16mm Uniboard 1750 mic PVC White Matt 650 mic PVC Clear Gloss 440 mic All Screen Printed
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Objectives
Objectives: The objectives set out by the client were: •To create an innovative floor display unit to launch Smirnoff Blueberry that would stand out in the competitive BWS section of stores. •To incorporate the variety of Smirnoff Flavours into one u....
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Entry Title AG Barr, 'Bru Jet' Summer 2011
Category 3. Alcoholic & Soft Drinks
Company Name Simpson Group
Client Company Name AG Barr Soft Drinks
Year Entered 2012
Target Environment
The POS was designed for use in key cash and carry outlets and grocery multiple in Scotland.
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Materials
245 sheets of EB flute (white): Tail Left and Right- 790mm x 2040mm Tail Back- 870mm x 2200mm Nose Sides and Back- 2320mm x 1480mm Nose Front and 2 supports- 880mm x 1785mm Tail Front and 2 supports- 880mm x 2250mm Digitally printed on the HP FB7500 ....
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Objectives
In late May 2011 we received an intriguing request from our valued client AG Barr, regarding the summer promotion of Irn Bru. Sales of Irn Bru, ‘Scotland’s favourite drink’, were set to go ‘sky high’ in summer 2012, thanks to BRU-JET, the brand’s mos....
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Entry Title Powerade 4 shelf Springa Unit
Category 3. Alcoholic & Soft Drinks
Company Name Smurfit Kappa Display UK
Client Company Name Coca Cola Enterprises
Year Entered 2012
Target Environment
Large Multiple Retailers – this promotion was for Tesco.
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Materials
This unit was produced from litho printed EB corrugated board. Distributed flat packed and instantly erected, this innovative display is capable of holding a ground breaking 120kg of stock over four shelves. It has an exceptionally robust constructio....
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Objectives
The unit needed to drive brand awareness for the Powerade Energy brand, together with a competitive price point. It was also linked with a ‘Win’ message (via SMS) for the Euro activity to build greater engagement. The unit delivered an increase in sa....
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Entry Title Heineken Night of Champions
Category 3. Alcoholic & Soft Drinks
Company Name TPI - The Printed Image
Client Company Name Heineken Ireland
Year Entered 2012
Target Environment
UEFA Champions League being a key sponsorship activity for Heineken, it is leveraged across all channels to a significant level. In the off-trade for 2012, product display solutions were developed for specialist off-license and supermarket trade cust....
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Materials
Pop-Up Risers: Body of unit: Made from 5mm corriboard. Screen printed full colour both sides and die cut to shape. No additional finishing required. Header: Made from 600mic frovi. Litho printed full colour both sides and die cut to shape. No additio....
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Objectives
As official sponsors of the UEFA Champions League, Heineken developed the theme “Night of Champions”, which combines consumers appreciation and the majesty of the UEFA Champions league with the premium nature of the Heineken brand. The marketing obje....
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