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5. CONFECTIONERY & SNACK PRODUCTS - TEMPORARY DISPLAY

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Entry Title Thorntons Alphabet Truffles Typewriter
Category 5. Confectionery & Snack Products – Temporary Display
Company Name
Client Company Name Thorntons
Year Entered 2012
Target Environment
Retail Environment:Thorntons own & franchise stores
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Materials
The materials used to create the typewriter were E flute, B flute and 440mic cream backed boxboard. All sheets were screen printed before being partially assembled prior to flat despatch to stores.
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Objectives
Alphabet Truffles are a unique Thorntons product. They enable the purchaser to personalise a message to the recipient, with each of the individual, buttery, chocolate truffles carrying a letter of the alphabet to spell out the message. Whilst this pr....
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Entry Title Trebor Welcome Break Olympics Floor Vinyl
Category 5. Confectionery & Snack Products – Temporary Display
Company Name DS Smith
Client Company Name Kraft Foods
Year Entered 2012
Target Environment
Forecourt Motorway Service Area, many consumers arriving tired in need of refreshments but often not sure what they want. With many snack options from competing brand available, consumer often have too much choice and benefit from some guidance or a ....
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Materials
Material used was Ritrama Floor Media, these were digitally printed to face on the Inca S20 Flatbed, then finished with ritrama Anti Slip Laminate applied to face only. They were then Zund Cut out to shape using supplied cutter guide. Due to the huge....
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Objectives
The designs matched the advertising campaign as much as it could for a POS driven display. It used a running track with the brands running on it to really drive the connection between the brands and the Olympics promotion. Kraft’s internal Brand upda....
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Entry Title SnackTracks Troth FSDU
Category 5. Confectionery & Snack Products – Temporary Display
Company Name DS Smith
Client Company Name United Biscuits
Year Entered 2012
Target Environment
Unit was placed into both grocery chain and impulse stores in UK. The activity was to support an on-pack promotion across a range of grab-pack snacks
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Materials
Incorporating the ‘design’ of the headphones and the foil from the packs the unit was printed 5 colour (4 colour process & silver) litho onto 170 gsm silk then mounted to the board (material: NE150TW). By printing Litho we were able to offer the flex....
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Objectives
The display was designed to promote the on-pack offer of free music downloads with purchase in the retail environment and to drive the awareness of the core snacks range. This was achieved by creating a display that was suitable for a large variety o....
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Entry Title Cadbury Cream Egg Interactive Theatre Display
Category 5. Confectionery & Snack Products – Temporary Display
Company Name DS Smith
Client Company Name Kraft Foods
Year Entered 2012
Target Environment
Retail environments where confectionery isn’t a core category. Department stores and also high street stationers/newspaper stores.
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Materials
The main unit, header and shelves were made out of corrugated board, EB190Y150W. The Drop front was made out of 550mic PVC so you can see the movement of the egg dropping down. These were delivered in a BC125LT outer wrap to protect the display durin....
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Objectives
The unit followed the through the line campaign of Crème Egg Gooing for Gold – and was branded inline with the national campaign to highlight the Cadbury sponsorship of the London 2012 Olympic Games. The brief was to have a special interactive displa....
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Entry Title Trebor Car Pot Gravity Fed Parasite Display
Category 5. Confectionery & Snack Products – Temporary Display
Company Name DS Smith
Client Company Name Kraft Foods
Year Entered 2012
Target Environment
All retail environments – to achieve tactical and additional secondary sites for Trebor Carpot. Target was both grocery and non-grocery to push sales, reach new customers with this key pack design and the Trebor Olympic’s promotional message.
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Materials
These displays were Litho printed 4 colour + m/c varnish onto 150G Art Paper, providing a high quality print finish, and allowed the small text to be readable. This was laminated onto NE150TW board giving strength to hold the weighty pots but still r....
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Objectives
The initial brief was to create a unit to hold car pots, this would need to attach to both a ‘Trebor Rolls unit’ (a temporary parasite display) and attach to gondola ends/ shelving unit as a secondary display. This was to be gravity feed if possible.....
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Entry Title Olympic Post Cards FSDU
Category 5. Confectionery & Snack Products – Temporary Display
Company Name InContrast/STI Line
Client Company Name Kraft
Year Entered 2012
Target Environment
Multiple convenience outlets including forecourts in support of the Team GB postcards campaign. The display was designed to make a unique visual link with the postcard promotion and make the promotional mechanic obvious. Displays were ideally to be p....
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Materials
Unprinted 'EB' flute chassis and shelves which were pre-glued to the rear panel allowing for quick erection in-store. The 4-colour litho plus UV varnish cladding curves around the chassis and shelves to create the shape of a traditional UK postbox. T....
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Objectives
Cadbury was stepping up its London 2012 Olympics marketing activity with a new campaign which calls upon customers to send messages of support to Britain’s top athletes. Special edition Union flag packs of Dairy Milk come complete with pre-paid postc....
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Entry Title Cadbury Stars CTU
Category 5. Confectionery & Snack Products – Temporary Display
Company Name InContrast/STI Line
Client Company Name Kraft
Year Entered 2012
Target Environment
Multiple convenience including forecourt outlets for in-store assembly to bring to life the new ‘Star’ shaped seasonal confectionary treat.
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Materials
The base was printed in high quality 4-colour litho with UV varnish, laminated to E flute.The cone was produced in a clear high gloss unprinted polypropylene.
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Objectives
Our brief was to design a counter top solution with both small footprint with simple assembly in order to drive compliance. Critical to the brief was a solution with unrivalled product visibility due to the products unique ‘star’ shape. Counter solut....
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Entry Title Mars - Galaxy Block Shelf Display
Category 5. Confectionery & Snack Products – Temporary Display
Company Name Kesslers International Limited
Client Company Name Mars Chocolate UK
Year Entered 2012
Target Environment
The Mars Galaxy block shelf display was developed to enhance visibility of the Galaxy brand in independent and larger retail stores. The aim was to create a simple display which could be sited on shelf or counter and stand out in the competitive conf....
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Materials
The Galaxy display design is very simple and cost effective: produced in injection moulded acrylic, with extruded ticket strip edging. The self adhesive, Litho printed overlays and header board hold the Galaxy branding in place.
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Objectives
Mars requested a cost effective solution to present Galaxy block in-store, on-shelf. The final unit successfully matched the brief for a low cost, quality display. The Galaxy block display elevates the Galaxy bar from the shelf - ensuring optimum bra....
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Entry Title Cadbury 3D Seasonal Toby
Category 5. Confectionery & Snack Products – Temporary Display
Company Name Kolorcraft Limited
Client Company Name Xerox Limited
Year Entered 2012
Target Environment
The toby was produced for display in a grocery retail environment. It targeted seasonal shoppers as well as directing grocery shoppers to the seasonal product, aiming to convert routine food sales into additional seasonal sales.
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Materials
6 parts (Main body, spacer, logo, right stocking, middle stocking and left stocking) were printed single-sided onto 170gsm matt cartidge FSC, in four colour process. Parts were die cut and mounted to 1200mic white lined greyboard. Screen spot glitter....
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Objectives
Background Following on from the success of the use of a Xerox/Kolorcraft designed 3D toby in 2010, Cadbury wanted to recreate a beacon for the brand, capturing the tradition and essence of the season whilst raising awareness for all key Cadbury pr....
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Entry Title Lindor Maxi Boule FSDU
Category 5. Confectionery & Snack Products – Temporary Display
Company Name Lighthouse Display International Limited
Client Company Name Lindt & Sprungli
Year Entered 2012
Target Environment
The Lindor Maxi Boule FSDU was created and developed exclusively for Tesco stores and was the flagship unit for the launch of the Lindor Maxi Boule. The brief was to produce a large version of the Classic Lindor Cornet chocolate box in time for Chris....
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Materials
Three piece main unit constructed of FB corrugated flute, Screen printed 4 col gloss ink, single colour spot to reverse Shelves, B flute corrugate, single colour screen print both sides.
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Objectives
Christmas 2011 Lindor decided to roll out their exciting new product launch into Tesco stores, it was so successful that as a result of this activity it is now being introduced across the UK. Lindor's performance over this critical Christmas period w....
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Entry Title Skittles Crazy Cores Dumpbin
Category 5. Confectionery & Snack Products – Temporary Display
Company Name Mesh Marketing Limited
Client Company Name The Wrigley Company
Year Entered 2012
Target Environment
Independent impulse, multiple grocery chains, and symbol groups. Designed to promote the UK launch of a new product in the Skittles range. The display was sited in high-visibility areas in store – predominantly around confectionery.
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Materials
The bins were produced from EB flute corrugated, the outers were B Flute corrugated and the splash trays were clear polypropylene. The applied print technique was KBA Litho print on 150gsm paper, which was mounted to the bin’s corrugated board. The o....
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Objectives
The brief was to provide an eye-catching in-store activation that would create great standout and campaign awareness around the point of purchase – while linking back to a larger Crazy Cores activation on Facebook. Creatively, the piece had to incorp....
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Entry Title Mix & Match
Category 5. Confectionery & Snack Products – Temporary Display
Company Name SCA Hygiene Products UK Limited
Client Company Name Kraft Foods
Year Entered 2012
Target Environment
What is the target retail environment: The unit was developed specifically to encourage multiple purchase of Cadbury sharing packs and its classic Creme Egg, within convenience outlets such as WH Smith, during the confectionery industry’s busiest tim....
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Materials
List materials & Construction processes: The unit was made using materials in accordance with Cadbury’s sustainability policy. Made from 100% recycled board with at least 40% made from recovered fibres. The unit was durable enough to withstand the ev....
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Objectives
How it achieved marketing objectives: 1) For Cadbury the unit provided clear, unmissable visibility instore. Raising significant awareness of a wide selection of products available and ensuring that Cadbury products were always at the forefront of sh....
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Entry Title Mars Maltesers 75yr of Lightness Prepack
Category 5. Confectionery & Snack Products – Temporary Display
Company Name Smurfit Kappa Display (Ireland)
Client Company Name Mars Ireland
Year Entered 2012
Target Environment
The bitesize sector is in growth in Ireland at present with a sales value of €45.4m. The two big trends that continue to drive confectionery sales are sharing and the Big Night In – both present great opportunities for growth of the Maltesers brand.I....
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Materials
Main component eb flute corruageted baord. Also e flute corrugated board. Fully recycleable. Screen printed, diecut and glued, Supplied flatpacked for preassembly by copackers.Design challenge to develop a prepack unit that holds the required level o....
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Objectives
Display fully integrated in the advertising programme as indicated above.Display was developed to celebrate Maltesers 75 yr anniversary of lightness - loyal customer base in a difficulty market. Sister brands were alos displayed on the stand along wi....
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Entry Title Oddities Impulse Unit
Category 5. Confectionery & Snack Products – Temporary Display
Company Name Smurfit Kappa Display UK
Client Company Name United Biscuits
Year Entered 2012
Target Environment
This unit was designed for small footprint retailers where space is at a premium as well as major high street chain where the potential for impulse sitings are possible.
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Materials
The unit was manufactured from a single sheet of litho printed 800 micron polypropelyne. The unique construction and odd structure was designed to create strength and portray the brand link with the ‘Oddities’ product launch.
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Objectives
Being a genuine NPD launch, there was a need to communicate the different shapes within the pack as a point of difference, and also look ‘odd’ to reflect the nature of the product and the creative, both above and below the line. This product in the m....
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Entry Title Cadbury Dairy Milk Taste Promotion
Category 5. Confectionery & Snack Products – Temporary Display
Company Name TPI - The Printed Image
Client Company Name Kraftfoods Ireland & The Printed Image (joint entry)
Year Entered 2012
Target Environment
Over the month of September 2011, females aged 16-34 years were targeted via multiple supermarket and convenience chains across the Republic of Ireland. Designed to stimulate awareness of the brand’s great taste and drive sales of Cadbury’s Dairy Mil....
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Materials
Aisle Pillars & Arches: Screen printed on EB flute (personalised headers digitally printed), die cut to shape, glued and constructed with 24 x auto buttons and 10 x cable ties FSDU: Screen printed, full colour on E flute & EB flute Die cut to shape a....
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Objectives
The target consumer for Cadbury Dairy Milk grew up with the product, but it is some time since communications focused specifically on the product’s great taste. The desired effect of the campaign was to visually trigger an immediate and overwhelming ....
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