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6. GROCERY & GENERAL MERCHANDISE – PERMANENT DISPLAY

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Entry Title Pedigree Pet Treat Impulse
Category 6. Grocery & General Merchandise – Permanent Display
Company Name HRG UK Limited
Client Company Name Mars Pet Foods
Year Entered 2012
Target Environment
Pet Specialist Stores (SPT). The display stands we created were designed for small independent pet stores throughout the UK. There are no two stores the same. Many of these stores are small independent sole-traders or small groups. There is rarely an....
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Materials
Materials -2mm mild steel -Zinc plated steel euro hooks -Polythene ticket hangers -Vinyl graphics -Recycled corrugated card packaging Construction processes: -Laser cut steel, bent and powder coated -Graphics printed using water based inks -Flat pack....
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Objectives
> Background: The brief came about as Mars Petfoods had a range of £1 dog treats which were not performing particularly well in the independent pet specialist outlets. However, Market research suggested that these highly impulsive products should be ....
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Entry Title Kiwi Shoe Care Stand
Category 6. Grocery & General Merchandise – Permanent Display
Company Name HRG UK Limited
Client Company Name SC Johnson Ltd
Year Entered 2012
Target Environment
ASDA is the second largest grocery chain in the UK with over 17% of the UK market share. The supermarket currently operates from over 500 sites across the United Kingdom with their largest store covering 120,000sq. ASDA’s store layout and format is s....
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Materials
• Powder coated steel frame to back and sides of display • 6x Adjustable powder coated steel shelves • 2x Digitally printed 3mm foam ex side graphic panels • 1x 3mm foam ex digitally printed header • 6x hinged epos strips • 1x fixed epos strip • 1x V....
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Objectives
> Background: Due to a lack of focus over several years on the Kiwi Brand and an unforeseen supply issue, Kiwi shoe care products and their associated foot care range were delisted from Asda Stores in 2007. In April 2011, SC Johnson purchased the bra....
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Entry Title Pedigree Care & Treats modular Pic n Mix unit
Category 6. Grocery & General Merchandise – Permanent Display
Company Name Juice Creative Design Ltd
Client Company Name Mars Petcare
Year Entered 2012
Target Environment
Pet Specialist Sector. A diverse channel with varying retailer sizes and types from small independent pet stores, through agricultural outlets to national and regional chains of stores.
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Materials
Pods constructed from pet g with high impact polystyrene collars with a base constructed from MDF and Foamex
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Objectives
The Dog Care and Treats market is a growing market with a lot of opportunity for further growth. There is great opportunity to increase basket spend in the Pet Specialist Sector. A diverse channel with varying retailer sizes and types from small inde....
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Entry Title Mars Petcare Dreamies & Whiskas Push Feed Unit
Category 6. Grocery & General Merchandise – Permanent Display
Company Name Juice Creative Design Ltd
Client Company Name Mars Petcare
Year Entered 2012
Target Environment
Co-operative grocery stores and wilkinsons. The brief specified that the unit must occupy the same footprint as the temptations product on shelf so that the dreamies product could be displayed without occupying additional shelf space.
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Materials
Combining the use of Vacuum formed high impact polystyrene, pet G supports and variable strength springs
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Objectives
Cat Snacks and Treats category is showing great growth for the petcare market. Dreamies was launched in 2009 and has seen phenomenal double digit growth over the last 3 years, with Whiskas treats already well established and the Number 1 brand in the....
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Entry Title Sainsbury's Laundry Educational Zone
Category 6. Grocery & General Merchandise – Permanent Display
Company Name StormDFX Ltd
Client Company Name Sainsbury's
Year Entered 2012
Target Environment
Exclusively Sainsbury's 124 stores
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Materials
The zone comprises of a header board, toblerone and shelf edge stripping.The header is 1238mm x 695mm printed on 200 micron display board with magnetic tape & instruction sheet attached to rear. The toblerone is also 200 micron display board 1238 x 2....
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Objectives
The brief from Sainsbury’s to us as creative agency was to design an educational zone within the laundry category that was to be permanent in its position but temporary in its updates in terms of brand messages working in a tri-partite with Unilever.....
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Entry Title Butcher’s Selection POS
Category 6. Grocery & General Merchandise – Permanent Display
Company Name The Delta Group
Client Company Name Asda
Year Entered 2012
Target Environment
Supermarket environment, grocery and GM, in support of Asda’s Butcher’s Selection product launch in the chilled meat aisle. The campaign interrupted shoppers in the meat aisle with creative that gave the impression of traditional butchers, and provid....
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Materials
Hanging header: 650mic white PVC Die cut supplied with d/sided foam pads and mag tapeDeep hanging blinkers: 650mic PVCShelf Liners: 220mic PVC with food contact inksWeir riser vinyl’s: Removable self-adhesive vinylHanging headers: Variant 1 173 off, ....
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Objectives
The Butcher’s Selection range of products launched in 2011 as the new standard range within Asda’s meat portfolio. Significant investment had been made into the production and selection of the products, with the steaks being matured for an additional....
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