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7. GROCERY & GENERAL MERCHANDISE – TEMPORARY DISPLAY

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Entry Title Oddities Die-Cut MU with 'Ears'
Category 7. Grocery & General Merchandise – Temporary Display
Company Name DS Smith
Client Company Name United Biscuilts
Year Entered 2012
Target Environment
Unit was placed into 350 Asda stores across the UK. The aim was to create an engaging display to disrupt the shopper journey down the power aisle, where there is high traffic, low engagement, and traditionally limited differentiation
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Materials
The unit needed to be robust and shoppable and withstand heavy traffic, thus the display was made out of EB190Y150W making it strong but allowing a good quality print surface. They were printed 4 colour screen using high gloss inks to really make the....
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Objectives
Jacob’s Oddities are a baked snackable cracker in a variety of odd shapes The two challenges with the product are 1.It is genuine NPD – there was a need to communicate the different shapes within the pack. 2.It is a snackable cracker that is new in i....
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Entry Title Hawaiian Tropic fsu's
Category 7. Grocery & General Merchandise – Temporary Display
Company Name Impact Creative Partnership Limited
Client Company Name Energizer
Year Entered 2012
Target Environment
Targeted retail environnement is mainly Hypermarkets (2 units side by side) and Supermarkets (1 unit) but also heath care stores and perfumeries for the smaller displays.
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Materials
All units were litho printed 4 colour process onto 170 gsm art and mounted onto EB flute corrugated / die cut to shape.
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Objectives
Objective: Develop a class beating range of Hawaiian Tropic displays, which all of european markets want to distribute for sales generation in Retail market. Results: High quality and visibility in Store of new display developed for in-market executi....
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Entry Title Mars Petcare Christmas FSDU
Category 7. Grocery & General Merchandise – Temporary Display
Company Name Juice Creative Design Ltd
Client Company Name Mars Petcare
Year Entered 2012
Target Environment
Small independent pet stores, through agricultural outlets to national and regional chains of stores as well as grocery.
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Materials
Combining the use of print and cardboard engineering
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Objectives
Christmas 2011 execution was about delivering a change to our execution that allowed us most flexibility with a number of retailer needs (PAH, Morrisons, Wilkinsons) and really making our products stand out in store. The brief was to create a unit th....
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Entry Title Hotpoint 100 years
Category 7. Grocery & General Merchandise – Temporary Display
Company Name Kolorcraft Limited
Client Company Name Comet Group PLC
Year Entered 2012
Target Environment
The display was to be placed in Comet stores nationwide, targeted at electrical consumers. It aimed to capture the shoppers in store and promote the new range of Hotpoint appliances, turning footfall into sales.
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Materials
Form 1: Left side and back Printed on 180c/150wtt EB flute board at 1600(f) x 1575mm Die cut and taped in 3 positions. Form 2: Right side and back Printed on 180c/150wtt EB flute board at 1600(f) x 1575mm Die cut and taped in 3 positions. Form 3: Lef....
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Objectives
Background Hotpoint were celebrating their 100th anniversary; as part of the celebration they were launching a whole new line of products and offering a free hamper with every purchase from the new range. Objectives In association with Hotpoint, Come....
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Entry Title John West Pirate Boat
Category 7. Grocery & General Merchandise – Temporary Display
Company Name SCA Hygiene Products UK Limited
Client Company Name MW Brands
Year Entered 2012
Target Environment
What is the target retail environment: The John West trawler was developed specifically for ASDA stores to create in-store theatre and ‘wow’ factor around a special price promotion on John West multi-packs of no-drain tuna. The objective was to drive....
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Materials
List materials & Construction processes: The trawler unit was made using materials in accordance with John West’s and ASDA’s sustainability policies. Made from 100% recycled board with at least 40% made from recovered fibres. The unit was durable eno....
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Objectives
How it achieved marketing objectives: The unit had to appeal to a family audience and have ‘wow’ factor whilst not distracting from the brands reputation for quality. The solution was to create a space effective unit that could hold a large amount of....
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Entry Title Kraft - Philadelphia with Cadbury Clip Strip
Category 7. Grocery & General Merchandise – Temporary Display
Company Name SP Group
Client Company Name Cadbury Kraft
Year Entered 2012
Target Environment
Kraft Foods recently embarked upon exciting new venture which saw two of it brands, Cadbury & Philadelphia, coming together to launch a new product - soft cheese flavoured with chocolate - known affectionately as Choccy Philly. Kraft was looking to m....
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Materials
The Clip Strip was produced on 800 micron Priplak. The back panel was digitally printed on an Onset Press, 4 colour process in reverse. White was then screen printed onto the back. The front ‘pocket’ strip was left clear. Both elements were die cut u....
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Objectives
In order to maximise awareness and sales of the new ‘Choccy Philly’ product and to maximise leverage from above the line advertising investment, Kraft was looking for a POP solution that could help optimise their retail display and merchandising oppo....
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Entry Title Q4 Flexi tower
Category 7. Grocery & General Merchandise – Temporary Display
Company Name This is Lynx
Client Company Name Warner Brothers International
Year Entered 2012
Target Environment
A free standing unit placed in convenience and supermarket environments whether entertainment or miscellaneous.
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Materials
Preprinted corrugated board, hand assembled and then clad with box board print panels.
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Objectives
Addressing a very ambitious brief the unit ended up a very unique proposition. The unit needed to display four titles at a time whether all the same or any combination of the six titles of the campaign. Through a unique method of attachment all six t....
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