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8. FASHION, PERSONAL PRODUCTS & ACCESSORIES

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Entry Title Breo Retail Acceleration programme – “when it launched we saw sales double”
Category 8. Fashion, Personal Products & Accessories
Company Name
Client Company Name Breo
Year Entered 2012
Target Environment
European fashion and accessory store groups, department stores and travel retail, then rolled-out globally following European success.
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Materials
The common denominator throughout the programme is the use of pre-printed vacuum formings to provide an organic shape, a robust form and an easily cleaned white surface. For most elements a fabricated metal frame provides the infrastructure to which ....
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Objectives
How the entry achieves its marketing objectives Introduction: When Breo created the Roam, a simple, stylish, affordable, fun and durable watch, it really captured the imaginations of active and style-conscious people alike. Its success inspired a who....
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Entry Title New Look Summer 2012
Category 8. Fashion, Personal Products & Accessories
Company Name Kolorcraft Limited
Client Company Name New Look Retailers LTD
Year Entered 2012
Target Environment
The target retail environment for this New Look display was the high street fashion market. The aim was to drive footfall of young, predominantly female shoppers, in particular those looking to make seasonal purchases.
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Materials
1538 sets of butterfly panels were created at £17.34 per set. 112 sets of dragonfly panels were created for stores that had a menswear department; dragonfly sets cost £36.50. Backboards were litho printed onto 170gsm silk with a gloss UV varnish and ....
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Objectives
Background A new summer range needs a new summer display to drive footfall and put shoppers in the mood to kit out their new summer wardrobe. Summer is probably the season that best drives fashion sales as shoppers are in a positive mood and preparin....
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Entry Title O’Neill Merchandising Display System – “a key tool to drive our retail growth”
Category 8. Fashion, Personal Products & Accessories
Company Name Sector Design
Client Company Name O’Neill/The Watersports
Year Entered 2012
Target Environment
All formats across Europe – from independent surf shacks to sports-based multiples and department stores.
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Materials
Materials and production processes. Given the specific combination of materials, processes, timing and volumes, a bespoke supply chain was created. Most of the component production was managed using primary producers in China, then bulk packed into c....
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Objectives
How the entry achieves its marketing objectives Introduction: From humble beginnings, with Jack O’Neill making simple wetsuits in his garage, the company has consistently improved surfing technology, expanded its product range and become a leading gl....
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Entry Title Suzuki merchandise new range FSDU
Category 8. Fashion, Personal Products & Accessories
Company Name Yes POS
Client Company Name Suzuki GB Plc
Year Entered 2012
Target Environment
The FSDU was designed to be used in Suzuki’s motorbike and car dealer show rooms throughout Europe. Traditionally users of permanent metal and glass merchandise display systems the units were intended to be stand alone within different areas of the s....
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Materials
The unit is made up of over 100 separate cardboard shapes which are cut and collated into section parts for ease of assembly. Only the outer faces of card are printed using litho printed sheets laminated to the cardboard. To further enhance the attra....
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Objectives
The design of the unit was to complement and enhance the brand identity of two new ranges of clothing, part of a worldwide product range development which includes the new heritage and fashion clothing ranges. The units formed part of a dealer launch....
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