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9. HOME AND GARDEN AND TOBACCO

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Entry Title JTI Roll Your Own Unit
Category 9. Home and Garden and Tobacco
Company Name Alrec UK Limited
Client Company Name JTI (Japan Tobacco International)
Year Entered 2012
Target Environment
Independent newsagents and tobacconists were the targeted envirnonments to draw attention to JTI’s Roll Your Own products
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Materials
The unit was to be housed within an existing gantry system and so construction had to allow for easy fitting to existing units and take into consideration the constraints provided by the construction of the gantries versus the design and brief object....
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Objectives
JTI’s main objective was to gain brand equity and standout of its roll your own tobacco products in the independent retailers. Space is limited and so the solution had to be integrated into the existing fixtures which are already located in stores an....
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Entry Title Logitech DVS Unit
Category 9. Home and Garden and Tobacco
Company Name Arken P-O-P Limited
Client Company Name Logitech
Year Entered 2012
Target Environment
The unit is targeted at Consumer Electronic Retail Outlets across Western Europe and DIY superstores.
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Materials
The unit was manufactured from a 2mm mild steel back panel with folded out support for 8” LCD screen and 3mm dark grey hips.
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Objectives
Based on the success of their Digital Video Security product launch in 2009 Logitech required instore theatre to run along side an above-the- line media campaign for their latest product launch. The unit needed to be visually pleasing but at the same....
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Entry Title Black & Decker Orb
Category 9. Home and Garden and Tobacco
Company Name Display Plan Limited
Client Company Name Stanley Black & Decker
Year Entered 2012
Target Environment
The Orb FSU was targeted at various Electrical retailers across the whole of Europe, the orb SKu was designed to appeal to the I-Pod generation and therefore the FSU needed to match the same appeal.
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Materials
Powder coated Mild Steel – (Main Bodywork) HIPS – (Main Back Graphic, orb plinth, header disc) Self Adhesive Vinyl - (Base sticker, orb plinth sticker – PVC Based) PVC – (Push-in feet - PVC Based) Polyethylene – (Tube bungs) Nylon – (Push-rivets) Acr....
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Objectives
The brief was to create a FSU to display the new style hand held vacuum cleaner called orb-it, this product was to be launched in 6 colours across Europe, with a price tag at the premium end of the market, this product was being directly marketed at ....
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Entry Title DeWALT XR Series Inno Pod
Category 9. Home and Garden and Tobacco
Company Name Display Plan Limited
Client Company Name Stanley Black & Decker
Year Entered 2012
Target Environment
DEWALT wanted to achieve a modular and easy to install system that could be shaped to fit the environment, the environment would typically be independent trade stores across EMEA including UK, Germany, Spain, Italy, France, Benelux, Eastern Europe, I....
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Materials
Powder coated Mild Steel with screen-print - (Main bodywork) HIPS - (Upright graphic) Self-adhesive Vinyl - (Top wraparound graphics – PVC based) Polypropylene - (price tags) Plywood - (Wooden end block) PETG - (Ticket strip holder) Card – (ticket st....
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Objectives
The brief from DEWALT was to produce a display system that would support the biggest XR cordless product and brand launch the company had embarked on for a number of years.Understanding that DEWALT wanted a concept to use over a 3 year period to driv....
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Entry Title Victoria Luxury Flooring
Category 9. Home and Garden and Tobacco
Company Name HH Global
Client Company Name Victoria Luxury Flooring
Year Entered 2012
Target Environment
Our primary targets are high street independents – flooring retailers and specialists. Our target is to develop a network of Authorised Dealers nationally.
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Materials
As part of our brief we wanted to create a presentation stand with not only modular adaptability but also longevity. Our aspiration has been to ensure our displays have a lifespan of at least 5 years plus and, as a minimum, 80% of the stand could be ....
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Objectives
As a new division of Victoria Carpets PLC, Victoria Luxury Flooring is a new brand with a portfolio of products and ranges designed to provide the consumer with a wide choice of affordable flooring to suit most budgets. Competition is stiff in the ma....
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Entry Title Philips Lighting Category Display
Category 9. Home and Garden and Tobacco
Company Name HRG UK Limited
Client Company Name Philips Electronics UK Ltd in association with Williams Lea
Year Entered 2012
Target Environment
Dunnes Stores Dunnes is Ireland's largest retailer. The company, which is privately owned, is intensely proud of the fact that it is an Irish company. The guiding principles of the company are to provide its customers with a choice of good quality pr....
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Materials
Central Information Area – Manufactured by HRG Materials: > Screen printed 3mm high impact polystyrene > 5mm stainless steel rod > Self-adhesive vinyl > Heat bent PETG > Corrugated card > Magnetic tape Production processes: > Screen print flood col....
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Objectives
> Background: Philips is the No.1 lighting brand in Ireland. The brand has an excellent reputation with customers, however retail experience and brand interaction has been lacking in the key retail environments within the territory. Dunnes are one of....
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Entry Title MiracleGro Merchandiser
Category 9. Home and Garden and Tobacco
Company Name HRG UK Limited
Client Company Name The Scotts Miracle-Gro Company
Year Entered 2012
Target Environment
Scott’s Key Independent Garden Centre accounts throughout the UK, ranging from small groups with up to a half a dozen stores (i.e Frosts) to one centre family owned sites. Most garden centres today are equipped with many different departments for dif....
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Materials
Materials and Construction: - Main body and shelves: FSC pine from sustainable forestry (85%) - Side and header graphics: Correx (twin fluted polypropylene) – recyclable (5%) - Front shelf graphics: Polypropylene (1%) - Screws (1%) - Polypropylene gr....
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Objectives
> Background: 1. Due to the increase in cost of correx raw material, driven by global fuel costs, Scotts set the challenge to come up with a cheaper alternative to the previous award-winning impulse display unit made from primarily correx, dufalite s....
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Entry Title British Gypsum
Category 9. Home and Garden and Tobacco
Company Name HRG UK Limited
Client Company Name Artex Ltd
Year Entered 2012
Target Environment
The targeted retail environment is builder's merchant branch's. The units were produced for their shop areas, where the customers will make smaller purchases, order goods, deal with staff and settle accounts. Every branch is different in size and lay....
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Materials
Large Display Unit: • Laminated and CNCd MDF construction. Delivered partially flat-packed with instructions • 3mm Foamex panels – digitally printed and applied to front of display. • Styrene leaflet holders screwed into display • Styrene business ca....
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Objectives
> Background: British Gypsum (BG) is the market leader in the UK for the supply of gypsum-based plastering and dry-lining solutions. The range includes: wall lining, floor, ceiling and encasement systems, for the residential, commercial and RMI (refu....
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Entry Title Gaggia Coffee Machines
Category 9. Home and Garden and Tobacco
Company Name HRG UK Limited
Client Company Name Philips Consumer Lifestyle in association with Williams Lea
Year Entered 2012
Target Environment
Department stores including: House of Fraser, Debenhams, Bentalls and independant cooking/kitchen shops. The units were designed to be modular so they could be located in a vast array of retail outlets of differing layouts and sizes.
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Materials
Materials and Construction: • Powder-coated mild steel construction consisting of base unit, rear spine and top header. • The header is adjustable in height to take various sized coffee machines. • The header contains a PIR operated LCD screen and il....
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Objectives
> Background In 2009 Philips acquired the Gaggia brand, famous for its premium coffee machines. The brand had been suffering particularly in the UK due to a lack of focus and investment in store by its previous owners. Over the last year, their retai....
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Entry Title Kärcher Window Vac TX Lamá
Category 9. Home and Garden and Tobacco
Company Name Marin's UK Limited
Client Company Name Kärcher (UK) Ltd
Year Entered 2012
Target Environment
Kärcher, the world’s largest manufacturer of cleaning equipment is no stranger to launching new products however the Kärcher Window Vac launch posed two new challenges to the marketing team; selling into UK retailers unfamiliar with selling Kärcher p....
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Materials
The core rectangular Lamá, product holding bin(s) and arrows are produced in 390g Custom Kote Natural Kraft affixed to white E-flute (1.5mm thick). The Sherpa (shelf) was produced using 3mm compact board. All of which were film laminated to protect f....
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Objectives
The brief was to create a flexible/scalable display that folded flat, shipped easy and set up in seconds, which enabled customers to demo the Window Vac and store units ready for sale. A display that could be adopted by all target channels that chall....
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Entry Title Sainsbury Bulbs
Category 9. Home and Garden and Tobacco
Company Name SCA Hygiene Products UK Limited
Client Company Name Vanderschoot
Year Entered 2012
Target Environment
What is the target retail environment: The target retail environment for this unit was the busy aisles of Sainsbury’s supermarkets. In order to drive sales during the very short bulb planting season, Sainsbury’s needed the unit to create stand-out fo....
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Materials
List materials & Construction processes: Constructed mainly of durable, 100% recyclable corrugated board, with reinforced corners. The unit was built to be both durable but also easy to assemble and dismantle. The unit was able to showcase a wide ran....
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Objectives
How it achieved marketing objectives: The overall objective was to introduce a step change in the way gardening products, specifically bulbs, are sold within Sainsbury’s supermarkets. Generally the supermarket is not a destination outlet for the gard....
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