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10. TELECOMMUNICATIONS AND COMPUTERS

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Entry Title Logitech Harmony
Category 10. Telecommunications and Computers
Company Name
Client Company Name Logitech
Year Entered 2012
Target Environment
Consumer Electronics retailers across Europe
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Materials
Materials and production processes The Logitech Harmony FSDU is primarily constructed using fabricated box-section, powder-coated steel to produce the soft, organic shape whilst providing suitable weight bearing qualities. The shopper-facing top area....
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Objectives
How the entry achieves its marketing objectives Introduction: Logitech International is a Swiss-based global provider of auxiliary computer products and other digital platforms. The company became well known for its computer mouse and now develops an....
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Entry Title Prevent £4 billion Retail crime
Category 10. Telecommunications and Computers
Company Name
Client Company Name Various - including Carphone Warehouse
Year Entered 2012
Target Environment
Global Mobile phone, technology and Consumer Electronics retailers
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Materials
Entrant’s notices: As discussed with and agreed by POPAI in advance, this entry is included in the Telecommunications and Computers category solely in order to meet the rules of qualification for The Innovation Award. In addition, whilst it is typica....
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Objectives
How the entry achieves its objectives The Problem: Recent research highlights that theft from shops is the largest crime in Britain involving many more incidents and higher total losses than other crimes against individuals. Conversely, it attracts v....
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Entry Title ASUS Zenbook UX21 Ultrabook™ Glorifier
Category 10. Telecommunications and Computers
Company Name
Client Company Name ASUSTek (UK) Ltd.
Year Entered 2012
Target Environment
Custom designed for UK-based retailer, Comet.
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Materials
Materials and production processes The unit is designed and engineered to continue to act as a permanent beacon for Zenbook as it evolves within the developing Ultrabook™ category and so resilient materials have been specified to suit. The primary ma....
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Objectives
How the entry achieves its marketing objectives Introduction: Taiwan based computer hardware and electronics company ASUS is a leading supporter of Intel’s Common Building Block initiative in which a network of hardware producers create, build and ma....
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Entry Title Samsung Gifting Bay
Category 10. Telecommunications and Computers
Company Name
Client Company Name phones4u
Year Entered 2012
Target Environment
a phones4u mobile phone retailer, with established existing retail fixture bays for new flexible displays to locate onto Slat Wall. Samsung are challenging Apple for dominance in the Smartphone handset market and as such require more impactful displa....
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Materials
The design of this unit combined several materials into one seamless unit. The core of the display was made from mild steel in 2mm. This was Laser cut, folded and finished in a powder coat spray paint. The display shelf uses 5mm acrylic to trap a dis....
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Objectives
The samsung gifting bay display was a unique and first opportunity to cross promote a family of Samsung products in retail environments.Their key family range was :A led Smart TVA Tablet - galaxy tab2 latest Mobile Handsets - a galaxy s2 and a galaxy....
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Entry Title Phone Display Units
Category 10. Telecommunications and Computers
Company Name
Client Company Name phones4u
Year Entered 2012
Target Environment
Phones4u mobile phone retailer, with established existing retail fixture bays for new flexible displays to locate onto the existing slat wall and display shelves already located in store.
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Materials
The Main body, docking station, docking module, release key and wall clip are made from ABS (Styrene based plastic)This combines strength, with flexibility (to avoid cracking/shattering) and long life estimated at min 5 yearsThe Clear POS holders are....
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Objectives
Production Date: sept 2011Production Run Quantity: dummy handset tile x 55,000 hero pod x 10,000Unit price to client (including VAT): £6.55P4u were using a legacy dummy handset tile, that could not accommodate newer smart phones (size and weight) and....
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Entry Title Navico Shop in Shop
Category 10. Telecommunications and Computers
Company Name Alrec UK Limited
Client Company Name Navico
Year Entered 2012
Target Environment
Navico is the world’s market leader in Marine electronics. They have 3 key brands selling different product offerings, for example fish finding equipment, integrated navigation systems and advanced instrumentation systems. Their retail audience is ma....
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Materials
The units are of modular consturction and can be assembled in 2 height options dependent on ceiling height in store (you can see this demonstrated within the photos submitted). The units needed to be of robust construction due to the environment and ....
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Objectives
The marketing objective for Navico was to increase brand awareness and equity within the marketplace for its 3 key brands: Lowrance, B&G, Simrad. These brands all have a different product offering but have the same consumer end client profile. The fi....
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Entry Title Currys PC World Ultrabook Display
Category 10. Telecommunications and Computers
Company Name HL Display (UK) Ltd
Client Company Name Dixons Retail Plc
Year Entered 2012
Target Environment
The display was designed specifically for the launch of a new, high-end segment of personal computing utilizing Intel processors within Currys PC World stores.
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Materials
Powder coated mild steel carcass with removable back panel for store access to security solution and 10mm acrylic “floating” shelves routed to shape and flamed. A graphic with specific brand messaging was added using a digitally printed magnetic viny....
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Objectives
Intel’s new Ultrabook personal computing category is aimed at consumers who demand lightweight, highly portable design combined with technology that quickly responds to their needs. The Ultrabook display was created to emphasise these key elements: t....
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Entry Title Vertu Wholesale Display Unit
Category 10. Telecommunications and Computers
Company Name Valley Printing Company Ltd
Client Company Name Vertu UK
Year Entered 2012
Target Environment
Vertu are a world leader in the design and manufacture of exclusive handcrafted luxury mobile phones, established in 1998. Vertu now have a worldwide presence, providing a range of handmade mobile devices, that have become synonymous with an exclusiv....
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Materials
The 2012 Wholesale display forms part of an extensive worldwide ‘display programme’ to revitalise the current display range. Flexibility to sit comfortably in both window and counter environments, whilst maintain a cohesive design were key. Elements ....
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Objectives
The Wholesale Display units captured the family look of the Vertu Display units produced for the own Vertu stores, but gave a more individual design concept to the independent retailer, as the units themselves need to promote the Vertu brand, as oppo....
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