12. Fragrances & Cosmetics – Temporary Display

Entry Title Bourjois ‘Paris Delhi Shangai’ FSDU Category 12. Fragrance & Cosmetics – Temporary Display Company Name Client Company Name Bourjois Year Entered 2012 Target Environment RETAILER ACCOUNT: The ‘Paris Shanghai Delhi’ FSDU campaign ran within high street retailer Superdrug, across 300 of its stores nationwide. [More] Materials PRODUCTION: The all-cardboard temporary FSDU was constructed from a combination of 2000-micron display board, “B” flute 150 White corrugated board and 500 mic folding boxboard, and manufactured entirely within the UK. Printing 4 colour process + U V .... [More] Objectives MARKETING OBJECTIVES: A key objective for the brand was to assert its colour expertise on the lipstick sector, whilst also maintaining the brand identity as ‘look’ trend experts through colourful range extensions and rebalancing the existing Sweet Ki.... [More]

Entry Title Bourjois ‘Volume A Go Go’ FSDU Category 12. Fragrance & Cosmetics – Temporary Display Company Name Client Company Name Bourjois Year Entered 2012 Target Environment RETAILER ACCOUNT: The ‘Volume A Go Go’ FSDU campaign ran within high street retailer Superdrug, across 150 of its stores nationwide. [More] Materials PRODUCTION: The all-cardboard temporary FSDU was constructed from a combination of 2000-micron display board, “B” flute 150 White corrugated board and 500 mic folding boxboard, and manufactured entirely within the UK. Printing 4 colour process + U V .... [More] Objectives MARKETING OBJECTIVES: Bourjois were keen to promote its extensive mascara ranges by creating a highly impactful and inspirational mascara ‘boutique’ that would achieve stand out from competitor activity in-store through clear messaging, the use of di.... [More]

Entry Title Fashionista Saturdays FSU Category 12. Fragrance & Cosmetics – Temporary Display Company Name Arken P-O-P Limited Client Company Name Wormser UK Ltd/ FB Beauty Ltd Year Entered 2012 Target Environment The freestanding unit was designed exclusively for Superdrug, specifically to promote a new Nail product. [More] Materials Materials used for this project included: EB corrugated inner with FBB wrap Card Manufacturing processes used included: Litho print to wrap with UV spot varnish [More] Objectives The FSU needed to be very impactful in store to support the new product launch of this celebrity endorsed nail polish. The nail polish was innovative in that, with the use of a magnet, a wave effect was created on the nail. The overall look of the un.... [More]

Entry Title Viktor & Rolf Dolls House Category 12. Fragrance & Cosmetics – Temporary Display Company Name Attic Room, The Client Company Name L'Oréal Designer Fragrances UK & Ireland Year Entered 2012 Target Environment Cosmetic shop floors and Mall areas including Debenhams, Selfridges and House of Fraser [More] Materials LED lighting, Sprayed MDF and timber construction, acrylics and wooden moldings. [More] Objectives The Viktor & Rolf display was successfully rolled out across the UK and ROI stores – total of 21 locations. There were 15 displays manufactured, of which some were re-used amongst the 21 stores. In-store, the sites design gave real stand out to the b.... [More]

Entry Title Debenhams Christmas Display Category 12. Fragrance & Cosmetics – Temporary Display Company Name Attic Room, The Client Company Name Debenhams Plc Year Entered 2012 Target Environment Key Debenehams stores across the UK [More] Materials Powder coated metalworkPETG lensesPrinted graphics [More] Objectives Debenhams asked The Attic Room Design Ltd to help them to find a solution to a seasonal problem, whereby they have multiple brands with differing sizes of Christmas Gift Coffrets and they wanted a more cohesive yet flexible way to present the brand.... [More]

Entry Title Molton Brown Navigations Through Scent Category 12. Fragrance & Cosmetics – Temporary Display Company Name CircleSquare Client Company Name Molton Brown Year Entered 2012 Target Environment Molton Brown trades in 10 channels including own-store Emporia, MB outlets, concessions, travel retail, hotels, spas etc., in over 6 global regions:-UK-USA-APAC-EMEA-Australia-JapanFlexibility was mandatory given both the global reach of this launch,.... [More] Materials Flutes Cast polyurethane flute shape coloured with non-odour, sealed lacquer to match product colour Pantones featuring central silicone grommet holding a porous ceramic ‘wick’. Bases Diamond polished clear acrylic base with UV bonded angle-join, bla.... [More] Objectives BackgroundMolton Brown is a premium beauty brand renowned for its luxury bath and body products, in particular its hand and body washes, which are the core strength of the brand today.Key ObjectiveWith this rich heritage, a move into prestige fragran.... [More]

Entry Title Max Factor FLE 24 Launch Category 12. Fragrance & Cosmetics – Temporary Display Company Name InContrast/STI Line Client Company Name Procter & Gamble Year Entered 2012 Target Environment The suite of POS (point of sale) was to be sited in prime position 'A' sites across Boots high street stores throughout the UK. [More] Materials The POS uses 100% recyclable white EB double wall and white B flute cardboard for the main structures. This material is used for strength, rigidity and longevity to achieve at least four weeks in-store. The 4-colour panels are printed, laminated to s.... [More] Objectives The brief was to create a suite of temporary Point of Sale to drive: •In store brand recognition •Awareness of new product development (NPD) of the new False Lash Effect 24hour mascara and price promotion. •Disruption to drive trial •Longevity of POS.... [More]

Entry Title L.I.L.Y Category 12. Fragrance & Cosmetics – Temporary Display Company Name Kesslers International Limited Client Company Name L'Oreal UK Year Entered 2012 Target Environment The temporary L.I.L.Y floor merchandiser was rolled out across the UK to support the launch of the highly anticipated L.I.L.Y fragrance. The free standing display was designed to be rolled out across premium fragrance retailers nationwide to give sta.... [More] Materials To produce the bottle factices:•Screened PETG •Vacuum formed acrylic on resin vacuum tool•Heat bent double sided mirror acrylic to produce the display frame.•Routed mirror styrene in silver and gold for the bottle lid.•To connect the bottle factices .... [More] Objectives The L.I.L.Y display was successfully rolled out across the UK for the launch of the new L.I.L.Y fragrance. In-store, the display design gave real stand out to the product – encapsulating the timeless quality of the brand and bringing a new icon to th.... [More]

Entry Title Viktor & Rolf - Christmas Coffret Category 12. Fragrance & Cosmetics – Temporary Display Company Name Kesslers International Limited Client Company Name L'Oreal UK Year Entered 2012 Target Environment The temporary Viktor & Rolf fragrance tower was designed and manufactured for rollout across the UK to promote the brand’s feminine fragrance and Christmas Coffret. The free standing display was designed to give the brand standout in both mass market.... [More] Materials For the body of the unit we used pre-primed MDF, acrylic, styrene and mild steel. All parts were manually pinned and glued to ensure the high quality. The display was filled, sanded and painted the trademark Viktor & Rolf pink. The logo emblem was pr.... [More] Objectives The doll’s house display tower encapsulates the iconic imagery of the Viktor & Rolf brand – inspired by the Viktor & Rolf design exhibition in London. The display reinvents the traditional childhood doll's house to create an attractive and distinct d.... [More]

Entry Title HUGO Just Different Augmented Reality interactive unit Category 12. Fragrance & Cosmetics – Temporary Display Company Name Life Integrated Client Company Name Procter & Gamble Year Entered 2012 Target Environment Travel retail, flagship stores and secondary doors were the main retail environments targeted to deliver the HUGO Just Different in-store Augmented Reality (AR) experience. The interactive displays were deployed to 20 countries across Europe, Middle .... [More] Materials All the electronic equipment and hardware are housed in a tall rectangular unit built from MDF and covered in thin sheet of steel coated in black gloss with grey acrylic seams and base. The units are finished to a high quality standard to suit the pr.... [More] Objectives HUGO remains ahead of the creative curve and continues to live by its own ethos - doing and seeing things differently. This development for AR was a fragrance category in-store first. The units brought the consumer into the HUGO World with a unique i.... [More]

Entry Title Colour Elixir FSDU Category 12. Fragrance & Cosmetics – Temporary Display Company Name Wilmot Budgen Limited Client Company Name Procter & Gamble Year Entered 2012 Target Environment The Max factor FSDU’s intended environment is to be placed in the cosmetic department of health and beauty stores. [More] Materials When the visual of the FSDU was received the major challenge to for the WB design department was to create the cutter guides for the outer cones. To calculate the templates WB used a combination of the visualisation programme 3D studio Max and Kasema.... [More] Objectives Not supplied by client [More]