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13. HEALTH, BEAUTY & HAIR PRODUCTS – TEMPORARY DISPLAY

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Entry Title Seven Seas Haliborange Boots Mid Gondola Tray
Category 13. Health, Beauty & Hair Products – Temporary Display
Company Name
Client Company Name Seven Seas
Year Entered 2012
Target Environment
Retail Environment: Boots
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Materials
•This colourful tray was vacuum formed onto 1.35mm HIPS to create a uniquely shaped tray reflecting the smile from the Haliborange brand. •The tray was flood coated with pantone AS1942A to match the brightest orange of the packaging, and was designed....
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Objectives
Haliborange is Seven Seas children’s vitamins range – providing delicious tasting vitamins and minerals to promote healthy growth and development. Seven Seas tasked Bezier to develop an in store campaign for Boots Period 7B Childrens Event, that wo....
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Entry Title Kleenex Facial Cleansing Merchandising Trays
Category 13. Health, Beauty & Hair Products – Temporary Display
Company Name
Client Company Name Kimberly-Clark
Year Entered 2012
Target Environment
Designed for Sainsbury’s but with flexibility to use in other key retailers
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Materials
Produced by Bezier at their Leicester Site. A simple design, functional and fully constructed ready to be positioned immediately it is received in store. Allows the product to be clearly displayed with no unnecessary distractions. Ensuring the ra....
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Objectives
Kleenex entered into the facial cleansing category at the end of 2011,transferring it’s Olympic brand equity outside of the Tissue category with a range of cleansing products – Facial Cleansing Wipes, Dry Facial Cloths, Eye Make Up Removal Wipes and ....
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Entry Title Seven Seas Health Oils FSDU for Sainsburys
Category 13. Health, Beauty & Hair Products – Temporary Display
Company Name
Client Company Name Seven Seas
Year Entered 2012
Target Environment
Retail Environment: Sainsburys
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Materials
The striking unit is all the more remarkable in that it has been manufactured in large part using recyclable pulp products including: •2000 micron, 1750 micron and 1500 micron display boards •185KG/150TW EB Fluted Corrugate •Foil coated paper Only th....
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Objectives
In September 2011 Seven Seas launched a NEW range of Health Oils aimed at a new generation of fish oil users. The mission was to leverage consumer trust in the Seven Seas brand and to position the new supplements for younger customers. Seven Seas tas....
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Entry Title Seven Seas Multibionta FSDU for Sainsburys
Category 13. Health, Beauty & Hair Products – Temporary Display
Company Name
Client Company Name Seven Seas
Year Entered 2012
Target Environment
Retail Environment: Sainsburys
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Materials
The unique shape of this FSDU was influenced by the packaging artwork provided – with a strong curved frontage reflecting the shape of the on-pack creative to be instantly recognisable with the brand. The unit has been manufactured in large part usin....
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Objectives
In Autumn 2011, Seven Seas re-branded their Multibionta range with a fresh new logo and new packaging. Seven Seas wanted to promote this re-brand in-store and tasked Bezier with developing a unit that would achieve the following objectives during A....
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Entry Title Liquid Hand Soap Sainsbury’s Gondola End tray
Category 13. Health, Beauty & Hair Products – Temporary Display
Company Name
Client Company Name Colgate Palmolive (UK) Ltd
Year Entered 2012
Target Environment
Having secured a Gondola End promotion within Sainsbury’s, Palmolive was keen to build on the awareness generated through its above-the-line advertising campaign for its anti-bacterial hand wash product by developing a P-O-P advertising campaign that....
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Materials
CONSTRUCTION: The tray was produced using screen printed HIPS, with digital sticker applied. The 3-D ‘standout’ hand graphic was produced using 4-colour process litho on 500mic PVC
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Objectives
DESIGN: A highly functional design was developed to achieve strong standout within the competitive gondola end location whilst also maximising stock holding – a total of 45 units could be merchandised on each display, with the design allowing for eas....
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Entry Title John Frieda Boots Full Repair Mid Gondola
Category 13. Health, Beauty & Hair Products – Temporary Display
Company Name
Client Company Name KAO (UK) Ltd
Year Entered 2012
Target Environment
Premium brand John Frieda required an inline plinth that would support the launch of its new Full Repair product range in-store – building on shopper awareness and recognition generated by the above-the-line advertising campaign; clearly communicatin....
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Materials
DESIGN/CONSTRUCTION: By re-engineering the design of previous John Frieda inline plinths during the development process for the Full Repair launch, the pre-existing static upright information panel design was replaced with a new ‘flip-up’ version – a....
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Objectives
COMMUNICATIVE VALUE: The challenge was to communicate a clear three-step treatment process to achieving effective hair repair – (1) Shampoo & Condition, (2) Repair, (3) Style – delivering simple, clear messages and strong linkage between the individu....
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Entry Title Colgate Spiderman/Barbie – Sainsbury’s Inline Plinth
Category 13. Health, Beauty & Hair Products – Temporary Display
Company Name
Client Company Name Colgate Palmolive (UK) Ltd
Year Entered 2012
Target Environment
The P-O-P advertising was tasked with creating strong on-shelf standout and awareness within the dental category for its children’s character merchandise toothbrushes, as part of an agreed in-store promotion with retailer Sainsbury’s during Christmas....
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Materials
CONSTRUCTION: The inline plinths were produced using screen printed HIPS with digitally printed stickers applied.
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Objectives
BRANDING: Restricted to the use of a single inline plinth, the final display was required to provide clear differentiation between the two distinct ‘buy for’ audiences, with strong use of colour and recognisable character imagery applied to create a ....
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Entry Title Johnson & Johnson Nicorette QuickMist FSU
Category 13. Health, Beauty & Hair Products – Temporary Display
Company Name
Client Company Name Johnson & Johnson
Year Entered 2012
Target Environment
Retail Environment: High Street Pharmacies and Independent Pharmacies
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Materials
Making of the FSU (1152 created @ £96 per unit) •The materials used for manufacturing the units included EB Flute cut to shape, 1200 and 2000mic board •The factice on the units were made out of vac Formed 1.5mm styrene, with 180gsm fasson stickers to....
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Objectives
In 2011 Johnson & Johnson launched its biggest ever OTC (Over the Counter) campaign with the launch of Nicorette QuickMist mouth spray (a new innovative product in smoke cessation) and a budget of £7m. The primary objective was to drive awareness and....
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Entry Title Colgate Total Clip strip
Category 13. Health, Beauty & Hair Products – Temporary Display
Company Name
Client Company Name Colgate Palmolive (UK) Ltd
Year Entered 2012
Target Environment
MARKETING OBJECTIVES: In February 2012, Colgate re-launched its Total range in new size ranges across all UK retailers. In order to effectively manage the transition in-store – minimising the risk of shopper confusion – Colgate sought to leverage the....
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Materials
CONSTRUCTION: The Clip Strips were produced on 800mic polypropylene, with die-cut fold back product holding loops to accommodate six paste packs, and a centre positioned metal hook at the top of the display. All Clip Strips were sent from the warehou....
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Objectives
BRANDING: Colgate’s primary red brand colour is one of its greatest distinguishing features within the toothpaste category. Used prominently on the Clip Strip display, the background colour immediately created an effective presence for the brand with....
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Entry Title Oral B Starship FSDU
Category 13. Health, Beauty & Hair Products – Temporary Display
Company Name InContrast/STI Line
Client Company Name Procter & Gamble
Year Entered 2012
Target Environment
These units were to be sited in the gondola end bays of Superdrug stores.
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Materials
As this is an extension to the successful modular unit program, the unit uses 100% recyclable white EB double wall and white B flute cardboard for the standard components which are held in stock and cut using common standard tooling. This material is....
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Objectives
The brief was to create a flexible temporary Point of Sale unit that fits into a specific gondola end location in Superdrug stores which met the following criteria; •Flexible structure that could be adapted to suit stock load changes •Complete Oral B....
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Entry Title Olay Elixir FSDU
Category 13. Health, Beauty & Hair Products – Temporary Display
Company Name InContrast/STI Line
Client Company Name Procter & Gamble
Year Entered 2012
Target Environment
Boots High street stores across the UK. The displays were predominantly sited in the skincare area of the stores.
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Materials
A 100% recyclable display, with an internal structure manufactured in heavyweight unprinted ‘EB’ flute. The back panel, footer and shelf fronts made from displayboard with 4-colour high quality litho print and spot UV varnish applied. A delicate glit....
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Objectives
Our brief was to create a standout launch FSU to replicate the bottle shape whilst fitting within stringent Boots tier 3 POS guidelines. We aimed to provide an innovative and eye-catching display that raised awareness of a new 'night' product develop....
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Entry Title Nurofen Express
Category 13. Health, Beauty & Hair Products – Temporary Display
Company Name Print and Display T/A P+D
Client Company Name Reckitt Benckiser
Year Entered 2012
Target Environment
The campaign ran across national multiples Boots and Tesco Pharmacies along with nationwide independent pharmacies.
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Materials
Materials: All materials were printed through a combination of screen, digital, dye sublimination and Litho print. Window Kits: Standees (080 display board) Dummy Packs (e flute corrugated board) Flags (Flag Material) Cubes (Folding Box Board) Totems....
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Objectives
Objectives: Key Challenge: Grow their overall Category share to 44% with the launch of Nurofen Express. The brief was to develop innovative POP to drive footfall in store and to encourage consumers to purchase their new product Nurofen Express. This ....
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Entry Title Tesco Multi-branded Unit
Category 13. Health, Beauty & Hair Products – Temporary Display
Company Name Smurfit Kappa Display UK
Client Company Name Procter and Gamble
Year Entered 2012
Target Environment
This unit was designed exclusively for Tesco's and was a multi branded P&G unit carrying the win a ticket promotion for the Olympics. The challenge of this unit was to design a Tesco’s half pallet to hold a family of 7 different health and beauty pro....
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Materials
The unit was constructed entirely of litho printed corrugated board and was amongst the first to arrive in store with the Olympics branding. The brands were divided by an innovative cell structure that delivered product separation as well as supporti....
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Objectives
The display was very effective – it allowed the retailer to get a greater payout on the space versus traditional displays as it was multi-category, and P&G has subsequently enjoyed additional display space with similar displays following the success ....
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Entry Title Oral B launch unit
Category 13. Health, Beauty & Hair Products – Temporary Display
Company Name Smurfit Kappa Display UK
Client Company Name Procter and Gamble
Year Entered 2012
Target Environment
Grocery Ireland
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Materials
The unit is high quality litho printed and produced from an EB corrugated structure and clad in solid board material.
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Objectives
The in-store marketing objective was to drive the awareness that Oral B has a toothpaste brand which works alongside their well-established position as a toothbrush brand as well as delivering the quality trial benefits of Pro-Expert. The launch was ....
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Entry Title TRESemme Split Therapy Launch in Superdrug
Category 13. Health, Beauty & Hair Products – Temporary Display
Company Name StormDFX Ltd
Client Company Name Unilever UK
Year Entered 2012
Target Environment
High street – specifically 100 targeted Superdrug stores
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Materials
FSDU: The internal structure (walls shelves and locators) is EB corrugated flute. This is wrapped with a display board printed both sides. It is topped with an angled 2000micron mirror board product glorifier with actual fully working magnifying glas....
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Objectives
One of the key objectives of the POS was to integrate into the overall ATL campaign at launch stage. The entry did this by clearly printly the “up to 80% reduction in split ends after 3 uses” on the FSDU and on a supporting standee. The FSDU and supp....
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