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15. SHORT RUN (UNDER 50 UNITS)

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Entry Title Johnson Baby Mothercare Permanent FSU
Category 15. Short Run (under 50 units)
Company Name
Client Company Name Johnson & Johnson
Year Entered 2012
Target Environment
Retail Environment: Mothercare (Retail Parks)
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Materials
Although this is a trial, the unit is to be in-store permanently with a view to potentially roll out across all Mothercare stores. For this reason the unit had to be robust to withstand being at the front of store exposed to human traffic, push chair....
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Objectives
For over two years the Johnson’s® Baby Shopper Marketing team have been pushing to land a very specific opportunity with Mothercare and now it has finally come to fruition. It was a tentative pitch to Mothercare using sketched concepts to secure a pr....
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Entry Title Bertie Bassett brought to life in Travel Retail
Category 15. Short Run (under 50 units)
Company Name
Client Company Name Kraft Foods World Travel Retail GmbH (CH)
Year Entered 2012
Target Environment
As small number of European Airports
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Materials
Materials and production processes The main structure is produced using mild steel fabricated base with box section internal supports for 4 lockable swivel castors. 25 x 50mm slotted box section uprights and cross bars are welded to top face of base.....
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Objectives
How the entry achieves its marketing objectives Introduction: Kraft Foods is an American food and beverage conglomerate which owns many household name brands in more than 170 countries. Twelve of its brands earn more than $1 a year worldwide and fort....
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Entry Title Ferrari & Ducati Gear Showcases for PMI
Category 15. Short Run (under 50 units)
Company Name
Client Company Name Philip Morris International SARL
Year Entered 2012
Target Environment
Philip Morris International is a sponsor of the Ferrari Formula 1 and Moto GP racing teams and as a key part of there promotion during the racing season, a range of accessory gifts linked to the Marlboro original branding and the 'Gear' gift is under....
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Materials
All materials had to be B1 fire rated and had to comply with the most stringent of airport material specifications and usage demands. The central section (hub) was designed so that it would represent a wheel with a disk in the centre that displayed t....
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Objectives
As an iconic brand, the tie up between the 2 racing teams and Marlboro origional creates a major success wherever it is placed. This further supportedby a promotion of a free gift linked to motor racing, also created a much more impactful promotion. ....
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Entry Title Speedo Reactive CTU
Category 15. Short Run (under 50 units)
Company Name
Client Company Name SPEEDO
Year Entered 2012
Target Environment
This unique unit for speedo was designed and implemented into JJB sports retailer in flagship and destination stores around the UK and Eire. Key aim was to show two different SPEEDO products and educate shopper as to the KEY USP of each product witho....
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Materials
The core structure was a 2mm HIPS vac forming to create the main base and header sections. Overlays of acrylic with screen print on them. The electronics system included, a 10" screen with reactive wiring, to allow when a product was picked up the sw....
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Objectives
This unit enabled SPEEDO to get a new hot spot position in JJB, these are brand new NON clothing or Goggle products for Speedo, they are unique electrical products aimed at swimmers, so the design , astetics, ease of use and customer friendly aspects....
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Entry Title Eucerin Concession – Lloyds Thurrock
Category 15. Short Run (under 50 units)
Company Name
Client Company Name Beiersdorf UK Ltd
Year Entered 2012
Target Environment
Lloyds Health Village
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Materials
The concession site consisted of a main unit, skin scanner area and totem. The main unit was fitted to existing in store furniture with additional back cladding. Main Unit: •2 x Duratran W 655mm x H 1790mm Shelf: •Metal fabrication mild steel 1.5mm /....
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Objectives
Health Village by Lloyd’s pharmacy is a pilot concept in retail healthcare, which brings together a range of health and wellbeing providers under one roof for the convenience of the public. Lloyds worked in partnership with Eucerin to create a pinnac....
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Entry Title Parliament Reveal Showcase for PMI
Category 15. Short Run (under 50 units)
Company Name
Client Company Name Philip Morris International SARL
Year Entered 2012
Target Environment
Being a highly prestigious brand, Parliament wanted to create a display solution that would echo the brands marketing strategy of ‘Prestige, Night Life and Exclusivity’ whilst giving the consumer a visually engaging solution that highlighted the key ....
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Materials
A white box structure with a 2-way mirror curved front panel, designed to be placed in a showcase or the back of a bar. Inside the showcase are a sequence of laser cut panels, placed to create layered effect, all have a mixture of white and blue LED ....
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Objectives
The visual impact of the display created a highly prestige look and further supported the approach of getting the consumer to engage and understand the key attributes of the product and the Parliament brand. (Parliament uses a special recessed tip, t....
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Entry Title Sony Best Buy
Category 15. Short Run (under 50 units)
Company Name Alrec UK Limited
Client Company Name Sony UK Ltd
Year Entered 2012
Target Environment
Consumer electronics channel and within this exclusive execution for Best Buy and their 5 flagship stores.
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Materials
The wall units were constructed from laminated mdf to give a premium feel with faceted end panles and also to ensure quality levels for consumer sound experience which in other substrates such as metal is not acceptable due to reverberation. 5mm lase....
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Objectives
Sony’s objective was to create a experiential adventure zone in Best Buy to clearly demonstrate its entertainment and connectivity story. The overriding aim was to enable consumers to engage and interact with all Sony’s 3D products to experience the ....
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Entry Title Davidoff Time For Champion Energy
Category 15. Short Run (under 50 units)
Company Name Attic Room, The
Client Company Name Coty Prestige
Year Entered 2012
Target Environment
Cosmetic departments in key Debenhams stores
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Materials
FSUAcrylic, vac form punch bag, card, graphic and screen printBACKWALLPrinted card construction throughout, rope and props which included a towel and boxing gloves
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Objectives
The Davidoff Time For Champion Energy promotion which consisted of A, B and C packs for varying promotional site spaces was successfully rolled out into over 50 key Debenhams stores across the UK and Ireland. The in-store presence was planned as part....
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Entry Title Quaker Pot Counter Top Display
Category 15. Short Run (under 50 units)
Company Name Display Plan Limited
Client Company Name PepsiCo
Year Entered 2012
Target Environment
The Quaker Porridge Pots display supported the product sales growth plans in gaining prominent sales space on the counter of coffee shops/staff restaurants. We used materials that contain a waste product from the husks of the oats; this gave a direct....
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Materials
Fibricork is a composite board comprised of a cork core sandwiched between 2 layers of resin-reinforced flax. The core is made of ground up waste cork from a bottle cork manufacturer in Portugal. The grinds are pressed and bound together with the res....
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Objectives
In recent times consumer attitudes towards what they eat for breakfast are changing with drivers such as health and convenience changing the breakfast habits of the nation. In addition to this the number of occasions that breakfast is eaten out of ho....
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Entry Title X-Factor C&C Theatre Piece
Category 15. Short Run (under 50 units)
Company Name DS Smith
Client Company Name Ferrero UK Ltd
Year Entered 2012
Target Environment
Positioned in C&C stores in the UK, where there is lot of open space, and often quite an abandoned environment compared to a main stream retailer. Space in C&C stores is often under used by competitors, this seems to be an area left out of the market....
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Materials
The whole display was made out of corrugated board, EB 190Y 150W. Due to the low it was digitally printed, cut using a cutting table and hand glued using a hot melt glue gun. These were then delivered individually flat packed in a poly bag. The suppo....
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Objectives
The display was to support Ferrero’s partnership with X-factor. They had promotions on packs of both Kinder Bueno and Tic Tac for consumers to win tickets to see X-factor performances. There was a limited budget for this display so it was necessary t....
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Entry Title Oddities Rocket
Category 15. Short Run (under 50 units)
Company Name DS Smith
Client Company Name United Biscuits
Year Entered 2012
Target Environment
Unit was designed as an engaging PR unit, for use at head office launches, and staff engagement days. Usually the space for the unit was in a large atrium.
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Materials
The main body of the rocket was made from clay coated NE flute corrugated, printed 4 colour digital (as was the strut and the plinth). The display was cut on a cutting table and hand glued using a hot melt glue gun. The centre section was made from f....
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Objectives
The three challenges with the product are 1.It is genuine NPD – there was a need to communicate the different shapes within the pack as a point of difference. 2.It is a snackable cracker that is new in its category – shoppers might traditionally expe....
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Entry Title Casio World Duty Free
Category 15. Short Run (under 50 units)
Company Name Harriman Steel
Client Company Name Casio Electronics Co Ltd
Year Entered 2012
Target Environment
The destination for our displays were Heathrow Terminal, World Duty Free, watch area. These displays were installed into World Duty Free for 1 month only, to coincide with the Basel International Watch Fair, taking pride of place in the main entrance....
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Materials
Our solution has defined each premium CASIO watch brand by physical materials and finishes, taken directly from the products themselves. Whilst we are re-appropriating industrial materials to tell the CASIO toughness story, our design concept uses th....
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Objectives
These World Duty Free P.O.S. displays were so well received that they have now set the tone for all of Casio's Premium P.O.S. moving forward. The P.O.S. is very much a brand statement and is being used as an example of their retail transformation, wh....
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Entry Title Knomo Bag Island
Category 15. Short Run (under 50 units)
Company Name HRG UK Limited
Client Company Name Knomo
Year Entered 2012
Target Environment
Premium & high end retail outlets and department stores including: Harrods, House of Fraser(Westfield, Oxford Circus & Guildford) Selfridges, DeGruchy Jersey, Harvey Nichols Leeds, Kauschstadt in Germany
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Materials
Laser cut sheet steel construction rolled and folded, filleted and welded sections, spigotted base under support frame finished in white semi-gloss powder coat finish. Central horizontal brace structure incorporating 4 x tubular bag supports with las....
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Objectives
Background: > Consumer: The target audience for this brand are modern day professionals who want to incorporate quality and style with functionality when choosing their travel & leisure bags, work bags and Laptop/Mobile cases. > Market: Knomo is a Lo....
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Entry Title Marlboro Generic Showcase for PMI
Category 15. Short Run (under 50 units)
Company Name Hudson RMS
Client Company Name Philip Morris International SARL
Year Entered 2012
Target Environment
Philip Morris International has several hundred showcase locations within the global travel retail estate, all of which have many different legal restrictions, size requirements and product requirements. The core driver for the range of 3 solutions h....
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Materials
Marlboro Flavor Corian (solid substrate) structure, timber curved detailed effects finished in red. Pack-face LED illumination, rotating packs for impact. Metal layers in matt black, brushed metal and chrome effect. illuminated red line. Marlboro Gol....
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Objectives
The Marlboro Family Generic showcase solutions needed to maintain the essence of the Marlboro branding, whilst delivering the DNA styling of the individual branded families. The displays created a very strong platform for promoting the full range, al....
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Entry Title Santa Rita
Category 15. Short Run (under 50 units)
Company Name Print and Display T/A P+D
Client Company Name Gleeson incorporating Gilbeys
Year Entered 2012
Target Environment
The campaign ran across 6 stores of national multiples Tesco, Dunnes Stores and Supervalu.
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Materials
Materials: Pillars: 10mm Forex Digital Printed Vinyl and Matt Laminated Arches: 10mm Forex and 1000 mic PVC Digital Printed Vinyl and Matt Laminated Popup: 4 Panel Straight Popup Frame Digital Printed on SD Popup Film and Laminated
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Objectives
Objectives: The key objectives set out by the client were as follows: •To create an instore theatre archway for the brand that took the cellar concept to consumers in an engaging manner. •The arch needed to reinforce brand awareness in store whilst a....
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Entry Title AG Barr, KA Carnival Truck
Category 15. Short Run (under 50 units)
Company Name Simpson Group
Client Company Name AG Barr Soft Drinks
Year Entered 2012
Target Environment
The KA Karnival Truck pallet displays were intended for mass merchandsing promotions of A G Barr's KA caribbean soft drink in key cash and carry outlets in the south of England during the traditional summer carnival period.
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Materials
300 sheets of EB Flute (white): Truck Front Top, Header and 2 x Joining Strip-1530mm x 1345mm Truck Front Front- 1272mm x 1793mm Truck Front Left Side- 1810mm x 1318mm Truck Front Right Side- 1810mm x 1318mm Truck Front Back- 1910mm x 1272mm Truck Ba....
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Objectives
In July 2011, we received another challenging request from our valued client AG Barr. AG Barr was keen to create a dramatic statement which was in keeping with the image of the KA brand of Caribbean soft drinks but would also showcase the products, w....
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Entry Title Coca Cola Xmas Truck
Category 15. Short Run (under 50 units)
Company Name Smurfit Kappa Display (Ireland)
Client Company Name Coca Cola HBC Ireland Ltd
Year Entered 2012
Target Environment
Coca Cola HBC commissioned Smurfit Kappa Display to design and produce 7 life size (nearly) semi permanent Coca Cola Xmas trucks to be placed in 7 selected Supervalu stores throughout Ireland. This is to be a "wow" piece as part of Coca Cola's Xmas c....
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Materials
The main material is 16mm reboard. This is a very strong and lightweight paper based product. It also lends itself to high quality digital printing and cutting. The challenge was to design a replica of the Coca Xmas trickl from a picture supplied. Fi....
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Objectives
All 7 of the trucks were placed in targetted Supervalu stores throughtout Ireland. They were an investments in Coca Cola's relationship with Supervalu. The trucks were the centrepiece of each store's Xmas activity. Hence Supervalu were very happy in ....
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Entry Title Sainsbury's Bank mini Mini
Category 15. Short Run (under 50 units)
Company Name SP Group
Client Company Name Sainsbury's Bank
Year Entered 2012
Target Environment
Sainsbury’s Bank was looking to run a marketing promotion in JS stores to raise awareness and maximise sales of its Car Insurance product. Whilst the majority of stores were provided with a die cut, free standing display panel, 32 of its flagship sto....
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Materials
The main ‘external’ body of the Mini was constructed in 360gsm Custom Cote printed digitally on the Onset press. The internal structure is constructed in EB-Flute. The glass effect windscreen was produced on 440mic clear PVC & the wing mirrors were p....
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Objectives
In June 2011, Sainsbury’s Bank launched its Car Insurance product with a new supplier. The primary objective of the promotion was therefore to maximise enquiries/sales of the Sainsbury’s Bank Car Insurance product with a strong new proposition during....
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Entry Title Snow White and The Huntsman In-theatre Display
Category 15. Short Run (under 50 units)
Company Name The Delta Group
Client Company Name NBC Universal
Year Entered 2012
Target Environment
The largest 15 UK & Ireland cinemas were selected, with installations positioned in foyers to drive pre-awareness, creating excitement and anticipation amongst cinema-goers in the 8 weeks prior to the film launch (01.06. 2012). It was important to ha....
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Materials
Main Unit A mixture of different substrates were used in the construction. E, B & EB Flute, Display Board and Kappa Mount 5 & 10mm were chosen for their blend of durability, lightness, quality of finish and value. Due to the shortness of the run, we ....
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Objectives
Objective 1: Create pre-awareness of the film amongst the cinema-going audience, creating excitement and anticipation The display delivered against its objectives, increasing pre-awareness amongst the cinema-going audience within those sites taking t....
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Entry Title DYSON RANGE DISPLAY
Category 15. Short Run (under 50 units)
Company Name Valley Printing Company Ltd
Client Company Name Dyson Ltd
Year Entered 2012
Target Environment
These displays were designed in association with Dyson retail partners, John Lewis Partnership and Harrods, specifically to meet their stringent design guidelines, for installation throughout their retail estates. Dyson are one of the leading vacuum ....
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Materials
The display design had clean, ‘museum’ feel lines but needed to fit within the family of gondolas that are standard equipment within the JLP and Harrods store range. The designs had integrated ‘play’ areas for sampling both conventional and cordless ....
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Objectives
First and foremost, the main marketing objective was to achieve sell through – immediate sales improvements of between 35% and 50% of Dyson products were seen in all JLP and Harrods stores and these were maintained for the first 2 months of the trial....
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