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16. FLAGSHIP & STORE

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Entry Title Dove Spa Store Design
Category 16. Flagship & Store
Company Name Arken P-O-P Limited
Client Company Name Dove Spa
Year Entered 2012
Target Environment
Dove Spa and retail outlet. Situated in Lakeside shopping centre, Essex.
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Materials
Timber, aluminium extrusion, screen and litho printing, LED lightboxes.
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Objectives
The project was a make over of the original store. The new concept reflected the key elements of the Dove Brand and created a clear distinction between Dove Spa Professional Skincare from the more widely known Dove mass market product range. The clie....
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Entry Title Citroën DS Launch, Westfield London
Category 16. Flagship & Store
Company Name Green Room Design
Client Company Name Citroën
Year Entered 2012
Target Environment
The DS ‘Multi-Channel’ Westfield London Launch, is located at the entrance to Westfield London’s premium Village shopping area, combining contemporary boutique design with the seamless integration of digital content to present the DS brand in a subtl....
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Materials
The physical design was inspired by a ‘jewel in a box’ concept, where the recipient is taken on a journey beyond the function of the product itself and into a more emotive experience. To create a premium, aspirational experience for younger consumers....
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Objectives
Describe how the entry achieved its marketing objectives overall The average age of the Citroën customer has historically been around 55. The DS brand has been launched to bring the overall age of the Citroën customer down, and the DS models are aime....
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Entry Title Casio Flagship Store
Category 16. Flagship & Store
Company Name Harriman Steel
Client Company Name Casio Electronics Co Ltd
Year Entered 2012
Target Environment
CASIO’s first global concept store occupies two floors over 933 sq ft and is set within London’s Covent Garden’s Grade II listed Piazza. CASIO tasked HarrimanSteel to reset the retail experience for premium watch brands: G-SHOCK PREMIUM, BABY-G PRE....
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Materials
Our solution has defined each premium CASIO watch brand by physical materials and finishes, taken directly from the products themselves. Whilst we are re-appropriating industrial materials to tell the CASIO toughness story, our design concept uses th....
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Objectives
Our objective was to reset Casio's retail experience and tone, by elevating the brand as a whole, with this their first premium retail store in one of London’s most prestigious retail neighbourhoods. For the first time people will get to experience a....
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Entry Title Bluewater Concierge Desk
Category 16. Flagship & Store
Company Name HRG UK Limited
Client Company Name BlueCo Limited
Year Entered 2012
Target Environment
Bluewater is the flagship shopping centre in Greenhithe, Kent owned and operated by LendLease. The centre houses 330 stores and restaurants plus three leisure villages that provide guests from the South East and beyond with a unique retail experience....
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Materials
Materials and Construction: > MDF carcass and structural shell > Rolled brushed stainless steel cladding to desk front and rear sections > Brushed stainless effect laminate on the overhead canopy > Brushed stainless steel lightbox surround and duratr....
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Objectives
> Background: From a commercial perspective the Concierge desks sell the exclusive Bluewater GiftCard which is an important revenue stream for their retailers and a key repeat & new visit footfall driver for the shopping centre. We were commissioned ....
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Entry Title Betterlife Shop in Shop
Category 16. Flagship & Store
Company Name HRG UK Limited
Client Company Name Lloyds Pharmacy Limited
Year Entered 2012
Target Environment
Lloyds Pharmacy store - Rainham Flagship Store
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Materials
This was a complete shop fit-out, undertaken by Lloyds Pharmacy Contractors, as such it involved everything from supplying and fitting slatwall, furniture, electrics, carpeting and flooring.
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Objectives
> Background In October 2010, Lloyds pharmacy, the leading community pharmacy and healthcare provider, acquired majority shareholding in Betterlife Healthcare, the UK’s largest internet and mail order retailer of mobility and disability living aids a....
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Entry Title YO! Sushi Take-Away
Category 16. Flagship & Store
Company Name HRG UK Limited
Client Company Name YO! Sushi UK Ltd
Year Entered 2012
Target Environment
The targeted retail environment was thecentre:MK, Milton Keynes Milton Keynes is now one of Britain's biggest shopping experiences with a catchment population of over 2.8 million people (over 18 million people live within a 1 hour 30 minute drive tim....
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Materials
List of materials: - Di-bond® (aluminium faced material with plastic centre) - Soft wood - BZP fixings Construction processes: Direct digitally printed to white faced Di-bond, made in several parts using a cardboard engineering technique, each compon....
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Objectives
> Background: Founded in 1997, YO! Sushi brought the concept of a Japanese ‘kaiten’ sushi bar that delivered food to customers via a conveyor belt travelling 8cm per second to the masses, and became the original and most famous sushi brand in the UK,....
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Entry Title Global Duty Free Marlboro Zone for PMI
Category 16. Flagship & Store
Company Name Hudson RMS
Client Company Name Philip Morris International SARL
Year Entered 2012
Target Environment
As the world’s leading tobacco brand, the Philip Morris International global travel retail wanted to create a new look within the Duty Free shop that would deliver and create a Marlboro Branded zone that echoes the essence of the brand and invites th....
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Materials
The use of high quality materials played a major part on the success of this project. All materials had to comply with the international required B1 fire rating. The different layers were MDF panels, with laminated textures and surfaces applied durin....
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Objectives
Philip Morris International needed a vibrant worldwide platform for the promotion of the Marlboro brand families within the duty free shop. The solution needed to deliver the essence of both Marlboro Flavor and Marlboro Gold brands, translate the bra....
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Entry Title New Look Royal Wedding Windows
Category 16. Flagship & Store
Company Name Kolorcraft Limited
Client Company Name New Look Retailers LTD
Year Entered 2012
Target Environment
The target retail environment for this New Look display was the high street fashion market. The Royal Wedding event meant that there was an additional temporary niche retail environment to exploit. The display aimed to target those interested in the ....
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Materials
Each unit consisted of: 1x 3D postbox 1x telephone box: 2x side panels 2x front/back panels 1x large postage stamp frame with corgi (grey) 2x medium postage stamp frames with corgi (1x red, 1x black) 1x small postage stamp frame with corgi (grey) 3x ....
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Objectives
Background The Royal Wedding of April 2011 was a huge national event with a lot of positivity surrounding it (we all got an extra bank holiday!). New Look wanted to utilise this influential event and patriotism to channel this positivity into their o....
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Entry Title Samsung at Oxford St
Category 16. Flagship & Store
Company Name Phones 4U
Client Company Name Samsung Electronics (UK) Ltd
Year Entered 2012
Target Environment
Phones4u operate across the UK in over 600 retail stores, a number of which are on the famous retail strip of Oxford St, London. Samsung are a prolific manufacturer of electronic goods on a global scale. Within the Samsung “mobile” product division t....
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Materials
The physical layout & constraints of the existing Phones4u store dictated that the overall store design would need to work across the two existing floors and specific design techniques were employed to entice prospective footfall upstairs to the firs....
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Objectives
This collaborative working partnership & installation has achieved many objectives:- •Provided Samsung with a presence on one of the iconic retail strips in the world to promote brand & product awareness. This is particularly relevant in the year of ....
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Entry Title The Body Shop International - Global New Store Roll Out
Category 16. Flagship & Store
Company Name Sloane A Trading Division of The Marmon Group Limited
Client Company Name The Body Shop International
Year Entered 2012
Target Environment
The Body Shops aim was to continue to improve its Brand Image, Global Presence, and significantly increase it's Market Share on a Global basis by improving the instore experience for its customers consistently across the world. *Consistent Brand expe....
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Materials
A Major Joinery and metal project with internal production at Sloane Eden, glass work and plastic work and assembly at Sloane Eden and key suppliers. Extensive design, prototyping and full store made at Sloane prior to installation. Full media campai....
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Objectives
The new Global store roll out (now in UK EMEA, Asia and the US / North America) with associate media campaign was carefully designed to build the brand equity on a consistent Global basis
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Entry Title Asda Supermarkets - Netto Conversions
Category 16. Flagship & Store
Company Name The Delta Group
Client Company Name Asda
Year Entered 2012
Target Environment
The whole in-store environment. Mainly small store formats. Designed to promote the Asda brand to a new market of customers and change the nature of supermarket shopping.Asda purchased the 147 Netto stores in May 2010. The first Netto conversion open....
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Materials
POS was manufactured by Delta.In total 800 types of items were produced to create 135 generic new store packs. Seasonal/Corporate/Promotional campaigns were produced throughout the year and were printed bespoke for every store based on our store ma....
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Objectives
The design brief was to build a brand that communicated to customers how ‘super’ the new Asda Supermarkets are. Supermarket shopping has changed over recent years with retailers purchasing large out-of-town sites to house their stores. Asda’s vision ....
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Entry Title EDF London Eye Store
Category 16. Flagship & Store
Company Name Triangle Design Limited
Client Company Name Merlin Entertainment/EDF London Eye
Year Entered 2012
Target Environment
The exit shop at the London Eye.
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Materials
The shop was designed as a flat pack system that could be installed in a relatively short time frame. Bespoke desk fixtures were manufactured for the sale of guest photographs and also the sale of shop merchandise, due to the nature of the site – sit....
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Objectives
The displays echo the colour of the EDF sponsors, along with new revised graphics and way finding in store including cohesive branding and introduction of a new pricing system. To reinforce the EDF London Eye experience, two large format images of th....
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