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17. MULTICHANNEL & CAMPAIGN

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Entry Title Misfits In Store Launch Campaign
Category 17. Multichannel & Campaign
Company Name Juice Creative Design Ltd
Client Company Name Mars Petcare
Year Entered 2012
What was the entry's targeted retail environment
Pet Specialist Sector. A diverse channel with varying retailer sizes and types from small independent pet stores, through agricultural outlets to national and regional chains of stores. The brand launch was also supported in Grocery channel. POS mate....
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What were the overall marketing objectives of the campaign?
The objective of the campaign was to create awareness in store for the launch of the new Misfits dog treats brand. Billed as a challenger brand the task was to bring out the brand character through traditional means of POS and other more disruptive m....
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Spetialist pet Sector •FSDU •Open Close Door sign •Shelf Fins •Wet Floor Sign •Shelf Barkers Grocery Tesco •FSDU Asda •Trolley Bay Advert Wilkinsons •FSDU
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Entry Title McDonald's Triple Play Monopoly - Multichannel
Category 17. Multichannel & Campaign
Company Name Marketing Store, The
Client Company Name McDonald's
Year Entered 2012
What was the entry's targeted retail environment
1,200 McDonald’s restaurants across the UK with a full restaurant and Drive-thru lane takeover.
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What were the overall marketing objectives of the campaign?
Campaign Overview and Objectives: No other campaign in the UK comes close to McDonald’s Monopoly in terms of scale and prize pool. And with such prominence comes the challenge to constantly innovate in order to retain the position of market leader. A....
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Triple Play Monopoly was a complete in-store and Drive-thru lane takeover, highlighting a number of different messages:Prizes to be won and how to playInternal and external postersWindow stickers Hanging bannersFood you can play the Monopoly game wit....
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Entry Title Ambrosia Rice Snack Pot Campaign
Category 17. Multichannel & Campaign
Company Name Publicis UK
Client Company Name Asda
Year Entered 2012
What was the entry's targeted retail environment
Asda stores covering the United Kingdom. To communicate the new range of Ambrosia Rice Snack Pots to the Asda customer. Media was focused on the in-store environment to drive customers down the aisle and trial the product.
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What were the overall marketing objectives of the campaign?
To communicate to the Asda customer the new range of Ambrosia Rice Snack Pots and drive trail and purchase.To drive awareness of the different variants within the range.To communicate the promotion of “6 for £2” across the range.To communicate the “l....
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- Trolley Panels:20,000 trolley panels across the top 120 Asda stores (based on footfall). The activity was live for 4 weeks.- Security covers:2 x security covers per store across the Asda estate (377 stores). The activity was live for 1 week- Tear-o....
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Entry Title Christmas Bake Campaign, Lyle's Golden Syrup
Category 17. Multichannel & Campaign
Company Name RMI Retail Marketing International
Client Company Name Tate & Lyle
Year Entered 2012
What was the entry's targeted retail environment
The campaigns target retail environment was 369 (>8000 sqft) Co-operative food stores.
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What were the overall marketing objectives of the campaign?
The overall marketing objectives were to create a cross category campaign with a core theme of Christmas bake. The campaign aimed to; •Advertise different brands in different categories •Drive sales of sweet baking ingredients during the Christmas ho....
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Tear-off Talker: Tear away shelf edge talker that allowed customers to use the recipe card as a shopping list, with added retention value for its reference during cooking. Front:Image of recommended products within the Christmas Bake Theme (See Image....
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Entry Title Choccy Philly Product Launch
Category 17. Multichannel & Campaign
Company Name TPI - The Printed Image
Client Company Name Kraftfoods Ireland & The Printed Image (joint entry)
Year Entered 2012
What was the entry's targeted retail environment
The target shopper for Choccy Philly is females aged between 25-44 (ABC1/C2) with and without kids. Unprecedented off fixture display was achieved for a chilled product using coffin fridges and refrigerated end aisles which led to 93% distribution in....
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What were the overall marketing objectives of the campaign?
The overall marketing objective was to generate trial of Choccy Philly (HHP 20% FY); to achieve this we had to: • Show our target consumer how well Philly + Cadbury blend together • Entice her to experience the taste sensation • Arrange the perfect f....
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- PR activity included a Blogger Launch and Media Drop - Press ads (teaser and launch) were used in key trade and target audience publications - In-store, mock POS builds were done in-store to identify which elements would best achieve visibility for....
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